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Tourism Now - August 29, 2012
Many of Toronto’s neighbourhoods are represented by Business Improvement Areas that help strengthen and beautify their communities and businesses. The Toronto region is home to 73 BIAs.
  • The concept of BIAs originated in Toronto, but has since been replicated throughout Canada, the United States, and further abroad.
  • Scattered throughout all areas of the Toronto region, BIAs represent over 32,000 business and property owners – the largest number of BIAs in North America.
  • The size of Toronto’s BIAs varies considerably, with some consisting of fewer than 50 businesses and others representing over 2,000 businesses.
  • Geographically, Mirvish Village BIA is Toronto’s smallest BIA whereas Emery Village is the largest.
  • The Queensway is Toronto’s newest BIA; it includes a vibrant mixed-use two kilometre stretch of Bloor Street West between Kipling Avenue to Royal York Road.

And if you think you know what the city's first BIA was, scroll down to this week's trivia question.

Sources: Toronto Association of Business Improvement Areas (TABIA) and City of Toronto
ASAE Annual Meeting
Hosting our signature Imaginarium hospitality suite for the second consecutive year, Team Toronto met more than 500 association execs from August 11-14 at the ASAE Annual Meeting in Dallas. With 2,750 association executives in attendance this key event provides TT staff and members with unparalleled access to association buyers in an informal setting that facilitates relationship building and plants the seeds of future business opportunities for the Toronto community.

More Brazilian coverage
After TT’s media mission to Brazil in April and subsequent hosted press tours here, influential coverage that showcases a range of offerings for South American travellers has been pouring in.

The Niagara region and its products were featured in O Globo which has a circulation of 250,000 daily and web visits of 72 million monthly. Toronto was also featured in Estado de Sao Paulo (circulation 300,000), daily newspaper Diario de Sao Paulo (80,000), Diario do Grande in Santo Andre (200,000) and Jornal do Commercio which is distributed to 63,000 affluent readers in Northeast Brazil.

We were expecting you!
IncentiveWorks was in Toronto August 20-22 and TT’s MCIT team was in full force acting as host and showcasing the city. With a day of offsite venue site inspections for the 28 hosted buyers and 16 VIP clients, two days of exhibiting with industry partners, and multiple face-to-face networking opportunities, the Toronto hospitality community was on board promoting our destination.

Cleveland coverage
The travel editor of the Cleveland News-Herald was in Toronto recently for a hosted visit where she experienced the CN Tower and Edgewalk. Her report, complete with videos, is online and in print. The News-Herald is considered the largest suburban newspaper in Ohio.

Toronto on their minds
The Kellen Company Managers Summit in Stone Mountain, Georgia was a focus for Team Toronto from August 6-8, as over 100 company leaders gathered for this year’s Annual Summit and connections were made at one-on-one appointments.

Fantastic four
The monthly travel insert in Reforma newspaper canvassed four fantastic reasons to visit Toronto for its 400,000 subscribers. Reforma is one of the major daily newspapers in Mexico with an audience of high-end travellers.

Telling it on the mountain
From August 25-29, TT’s U.S. Corporate Sales team attended SITE Classic in Aspen, Colorado. This conference draws over 100 incentive planners from a range of industries who were told all about how great the Toronto region is for incentive trips.

Chilean honeymooners look north
As a result of a recent press tour, De Novios showcased Toronto and Niagara for brides planning post nuptial vacations.

Fostering the financial industry
Stowe, Vermont was the setting for Financial & Insurance Conference Planners (FICP) Northeast Regional Summer Meeting where TT’s U.S. Corporate Sales team was able to reach 25 key financial and insurance meeting planners from the New York, Boston and Vermont region with the Toronto story.

The Canadian Corporate Sales team headed to Niagara Falls to attend FICP’s Canadian Regional Conference August 23-25 where 45 planners and 70 industry partners from around the globe networked with key clientele from Canada’s financial and insurance industry companies and TT hosted two keynote speakers.

Get Reel
The Canadian Tourism Commission is reaching out to Canadians through its 35 Million Directors project to help create a new video to inspire more travellers from around the world to choose Canada for their vacation. Until September 15, any Canadian with a camera is invited to capture their favourite corner of our land and submit it via CTC’s website for a chance to be considered for the final two-minute video and win prizes. Tourism Toronto is encouraging all its members and partners to participate and spread the word so that Toronto’s, Mississauga’s and Brampton’s unique urban stories are told. This is our chance to share our favourite experiences and images of our destination to inspire our potential visitors!

Upcoming Meetings & Conventions (500+ Delegates)

Dates Meeting/Group Name Attendees
Aug 27-Sep 16 International Association of Machinists & Aerospace Workers 2,000
Aug 30- Sep 4 N.A. Chinese Invitational Volleyball Tournament 1,750
Sep 5-9 Toronto Police Amateur Athletic Association 700
Sep 6-11 Bicycle Trade Association of Canada 3,000
Sep 10-17 Amer. Academy for Cerebral Palsy & Developmental Medicine 800
Oct 14-17 Canadian Wind Energy Association 3,000
Welcome new members

GET Out! Canada

Meeting Facility
Chestnut Conference Centre

Meeting Service & Retail
Dolce Gourmando

Monarchs Pub

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"Boutiques and restaurants seem to open every week in Toronto, and immigrant neighborhoods still feel linguistically, gastronomically, gloriously, distinct. The cultural diversity and urbanity seem limitless. But it’s hardly an urban jungle."

New York Times "36 Hours in Toronto"
Events page »

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Tourism Toronto 2011 Annual Report »
To Sep 3
Circus! The Exhibition
Ontario Science Centre

To Sep 3
Canadian National Exhibition
Exhibition Place

To Sep 3
Ashkenaz Festival
Harbourfront Centre

To Sep 7
Chinatown Night Market

To Sep 16
Celebrate Yonge
Yonge Street between Queen and Gerrard

Sep 6-16
Various venues

Sep 6-Oct 7
Cirque du Soleil’s Amaluna
Big Top at Portlands

Sep 7
Ramin in Concert
Rose Theatre – Brampton

Sep 7-9
Tim Horton’s Southside Shuffle
Port Credit

Sep 14-16
Queen West Art Crawl
Queen Street West

Sep 19-23
Canada’s Walk of Fame
Winter Garden and Massey Hall

Sep 21-28
Various venues

For a complete listing of events, please go to our online events calendar.

Test your knowledge of GTA trivia! As we focus on Toronto’s neighbourhoods we want to know: What was the world’s first Business Improvement Area (BIA) to form back in 1970?

Please send your answer to

The top historians from last time were:

Jason Lambert - Mariposa Cruises

Robert Laughlin - Universal Links Inc.

They knew that the cottage in Mississauga in which Mazo de la Roche lived while writing Jalna was Trail Cottage.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600