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Tourism Now - June 6, 2012
Tourism Toronto welcomed over 750 members and industry partners at our Annual General Meeting yesterday, where we shared some exciting news about future meetings coming to Toronto and positive tourism performance. If you weren’t able to make it, you can view the presentation here.

My thanks go to all who joined us at our AGM.

David Whitaker
President & CEO, Tourism Toronto

Time is on our side
Toronto’s burgeoning cocktail scene caught the fancy of a Time magazine arts writer after being hosted by Tourism Toronto’s Media Relations team early in 2012. reaches over 3 million readers monthly and the article has an advertising equivalency of $20,000.

New Yorkers invited to get Proud in Toronto
TT’s Marketing team has partnered with Pride Toronto to increase awareness of Toronto’s LGBT offerings through a contest where the winners will get married during Toronto’s Pride Festival (June 22-July 1). The contest includes a 5-foot tall wedding cake installed in a prominent New York City location where LGBT couples will have their photo taken posing proudly atop the cake. The couples’ photos will then be hosted on Tourism Toronto’s Facebook page, where participants can share their entry, increasing awareness of the Toronto event. The winning couple will be flown to Toronto via Air Canada and hosted for six sumptuous nights at the Windsor Arms Hotel. Additional details about the contest can be found here.

Rendezvous with the world
Representatives from TT’s International Leisure Trade Sales team, along with 36 members, attended the Rendez-vous Canada Marketplace held in Edmonton in mid-May. TT conducted 159 appointments with clients from the U.K., Europe, China, Japan, Korea, India, Brazil, Mexico, Australia, Canada and the U.S., resulting in member leads and referrals for future business. Several clients also visited Toronto for site inspections before and after their travel to Edmonton.

SportAccord international convention
TT's Sport Sales team joined forces with Canadian partners including the Canadian Tourism Commission and the Canadian Sport Tourism Alliance from May 20-25 in Quebec City. With over 1,500 sport organizations participating and representing international federations the TT team was successful in securing one-on-one appointments, working the tradeshow and making new connections during the networking and education sessions. Toronto continues to be top of mind as momentum is building for the highly anticipated Toronto 2015 Pan/Parapan American Games.

La Presse
A massive multi-section, cover spread in La Presse Saturday travel section was the result of hosted media visit by TT’s Media Relations team and brings great exposure of Toronto to Montreallers. Culture, family attractions and cuisine are among the many highlights of the eight-page piece.

Fox News features TO
As a result of TT’s media mission to New York City in March 2011 when the Media Relations team met with Fox News' production team, Fox has created a "Toronto in Five" feature that aired online on May 25. The segment takes viewers throughout Toronto, hitting some iconic attractions such as the CN Tower, Hockey Hall of Fame, Rogers Centre, Casa Loma and Niagara Falls. Fox News reaches over 14 million viewers online.

Meeting professionals' education
The U.S. East Coast Corporate Sales team attended the MPI Northeast Education Congress May 20-22 in Providence, Rhode Island. NEC featured the latest industry topics and quality networking and tradeshow opportunities with 150 attendees from all North Atlantic MPI chapters.

Border coverage
The Buffalo News took a detailed look at the food and history of the St. Lawrence Market after TT recently hosted its writer for a tour with local historian Bruce Bell. Buffalo News has a circulation of over 150,000.

SoCal sees TO’s fab side
Frontiers, the popular Los Angeles-based LGBT magazine, recently did a Pride Guide roundup and featured Toronto’s 2012 Pride festivities. Frontiers magazine contains features and entertainment reviews and reaches 35,000 LGBT residents of Southern California.

Contact us about your international events
Have you booked an international meeting in Toronto for 2012? We want to hear about it! Tourism Toronto is proactively elevating Toronto's international ranking as a meeting destination and you can help. Tell us about any international meetings you’ve booked in the Greater Toronto Region in 2012 and beyond and help give our city the recognition it deserves. Your contribution towards building global awareness of Toronto in the meeting and convention marketplace will help us continue to attract international business to the community. Contact Stephanie Uy, International Project Specialist at Tourism Toronto for details on this initiative and how you can help.

Intimate industry gatherings provide sales opportunities
From June 10-13 in San Antonio, Texas, Team Toronto will bring its signature IMAGINARIUM hospitality suite to the Professional Convention Management Association’s Education Conference. This event typically brings out 100+ meeting planners and keeping our IMAGINARIUM brand front and center with PCMA is critical, as is the awareness garnered by being a prominent sponsor.

ASAE’s annual Invitational Forum on Leadership brings together roughly 100 senior-level association professionals and from June 13-15, TT will join the CTC and several Canadian partners at this key event.

AIBTM Americas
TT will be exhibiting from June 19-21 at The Americas Meetings & Events Exhibition in Baltimore, Maryland. In addition, TT will host high-value clients at multiple events before and during the exhibition. All of these events will help build and maintain relationships with key meeting planners as well as identify new opportunities for the Toronto meetings and conventions community.

Upcoming Meetings & Conventions (500+ Delegates)

Dates Meeting/Group Name Attendees
June 5-10 International Society of Radiographers and Radiological Technicians 1,200
June 12-14 Canada Green Building Council 1,000
June 12-16 Dietitians of Canada 900
June 17-23 SIFEM - Salon International de la Femme 5,000
June 17-19 Ont Assoc of Community Care Access Centres 800
June 23-27 International Symposium on Pediatric Neuro-Oncology 1,000
June 25-26 Ontario Solar Network 500
June 26-29 International Orthoptic Association 600
The Ontario Culinary Tourism Awards nominations are open and the deadline for submission is only a month away. Our members are encouraged to view this opportunity and submit a nomination.

BizBash held its first annual Toronto Readers' Choice Awards and among the winners announced on May 22 were two Tourism Toronto members:

Caterer of the Year (In-House): Duff Lampard, Westin Harbour Castle

Social Event Planner of the Year: Kathleen Nakonechny, McNabb Roick Events

GTHA/Tourism Toronto Annual Golf Tournament
Show your stuff on the links! The GTHA/Tourism Toronto Annual Golf Tournament is on July 18 at the Lionhead Golf and Country Club in Brampton. If you would like to be a sponsor, please fill out the form when you register.

Using all your real estate
Our website offers members the opportunity to showcase their businesses by using up to 100 words for each description. If your current listing is short and concise, add more details that better describe your product or service to prospective clients. Feel free to maximize your membership and use all the cyberspace you’ve been given!

Welcome new members


Hy’s Steakhouse

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Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"The real, juicy flavor of Toronto lies in its neighborhoods. Explore its quirky little enclaves, from west-end Parkdale and Roncesvalles to east-side Leslieville and Riverdale, and you’ll discover the alluring mishmash of old-school grit, indie cool, immigrant seasoning, and Canadian civility that gives this city its singular character."

— from New York Daily News
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
June 5-10
Worldwide Short Film Festival
Various venues

June 8-17
Various venues

June 9 & 10
St. Lawrence area

June 11-17
North by Northeast
Various venues

June 15-17
Mississauga Waterfront Festival
Various waterfront locales

June 15-17
Taste of Little Italy
College Street

June 21-24
Redpath Waterfront Festival
Queen’s Quay from Spadina to Jarvis

June 22-July 1
TD Toronto Jazz Festival
Nathan Phillips Square (mainstage)

June 22-July 1
Toronto Pride Festival
Various venues

June 30 & July 1
Digital Dreams Music Festival
The Flats at Molson Canadian Amphitheatre

For a complete listing of events, please go to our online events calendar.

Test your knowledge of Toronto trivia! Which Toronto landmark was, at the time of building, the largest estate in all of North America?

Please send your answer to We'll give the prize - a mention in the next newsletter - to the person who gets closest.

The first correct responder from last time was:

Dustin Fuhs - LiveToronto

He knew that 1976 was the year that Toronto surpassed Montreal in population making it the largest city in Canada.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600