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Tourism Now - August 1, 2012
International Arrivals to Ontario

Through the first five months of 2012 the Toronto region continues to benefit from increases in international travellers. Arrivals from the U.S. are up 6.7 per cent over the same period last year and overseas arrivals are up 7.5 per cent. As the charts below illustrate, arrivals for both groups have been up every single month of the year so far.

Source: Statistics Canada
Travel + Leisure + Toronto
Positioning the city as a destination with a newly unique style, culinary integrity and hip hotels, the seven-page article Toronto Lights Up illuminates Travel + Leisure's August 2012 issue. With references to everything from edgy dance parties to the historic Distillery District, Travel + Leisure's 900,000 affluent readers get a thorough insight into a transformed Toronto.

Fams galore
TT’s International Leisure Trade Sales team has played host to 110 trade clients over the past few weeks for a series of product testing tours, client site inspections and destination training programs. Participating trade partners came from Australia, France, China, India, Switzerland, U.K. and Uruguay. Tourism Toronto member hotels, attractions, restaurants and tour products were showcased to stimulate new 2012 and 2013 Toronto product development. These client-focused fams are part of TT's ongoing efforts to position Toronto as an exciting urban destination to travellers in our key cities.

Toronto is the latest subject of the famed “36 Hours In” series in the New York Times this past Sunday. The article sets out a whirlwind itinerary of several of our neighbourhoods and includes a 15-image slideshow that brings the online version to life.

A handful of Indie retail shops on West Queen West are the topic of In Toronto, a Second Act. Both items appear in the New York Times both online and in print, the latter with a reach of 1.2 million weekdays and 2 million on Sundays.

Blogosphere will be abuzz about Toronto
More than 400 travel bloggers will head to Toronto next June as Toronto has won the opportunity to host TBEX – The Travel Blogger Exchange - the largest gathering of travel bloggers in the world. TBEX announced the selection of Toronto as its 2013 destination this week, bringing up to 1,000 attendees in total, including both media and industry, and giving our region an important opportunity to showcase our many diverse stories to an influential group of international media.

Toronto welcomes important convention in 2016
Kiwanis International just announced that Toronto is its choice for its 2016 convention. This is the 10th “city-wide” (over 1,500 room nights, peak) meeting confirmed this year and the gathering is significant not only for the impact it will have in the destination—7,000 people are expected to attend—but Kiwanis will be celebrating the centennial of the formation of its first international chapter.

Brazilian coverage
As a result of TT’s ongoing relationship-building with a Brazilian travel writer, this
42-page section
on Toronto appears in the 2012/2013 Canada edition of the annual travel guide Viagem e Turismo, as well as this feature on vintage stores in Elle Brasil July 2012.

After a recent press tour TT’s Media Relations team hosted, this item was published in the pages of Gazeta do Povo in print and online. The publication is distributed in Curitiba, Brazil to a circulation of 70,000 daily.

Cocktail culture invites international interest
Société Perrier's global edition recently featured the 5 Top Craft Cocktail Bars in Toronto resulting from a recent visit hosted by TT’s Media Relations team. With its “finger on the pulse of intelligent culture worldwide” this blog reaches affluent travellers in their 20s and 30s.

On the Waterfront
The Montrealer was in Toronto recently for a waterfront-themed press trip hosted by TT’s Media Relations team. The four-page, colour article in the July issue showcases Toronto as both a beach and urban destination. The Montrealer is a popular English-language monthly publication available in the Greater Montreal area, with a circulation of 31,000.

Upcoming Meetings & Conventions (500+ Delegates)
Dates Meeting/Group Name Attendees
July 28-Aug 6 Universal Foundation for Better Living 2,000
Aug 16-20 Ontario Summer Games 8,000
Aug 19-24 International Society of Systems Biology 1,000
Aug 20-23 Meetings Canada, IncentiveWorks 1,000
Aug 27-Sep 16 International Association of Machinists & Aerospace Workers 2,000
Aug 30- Sep 4 N.A. Chinese Invitational Volleyball Tournament 1,750
Honk if you love taxis
The 2012 Taxicab Industry Review is conducting a survey of businesses in the tourism and hospitality sector and is hoping to hear from you! The survey can be accessed online and can be returned by email or mail until August 7, 2012. If you have any questions or feedback, please contact Vanessa Fletcher, Project Manager of the 2012 Taxicab Industry Review, at 416-392-9830 or

Asian market updates
The Canadian Inbound Tourism Association (Asia Pacific) will be conducting an educational seminar in Toronto on August 28. If you are interested in learning more about the Asian travel trade market, this seminar will provide the current market situation, consumer mood, identify market opportunities and include a special presentation on how to work with the travel trade. The markets being covered are China, Japan, India and South Korea. Registration can be done online at:

Travel + Leisure recently released its World’s Best 2012 Awards and The Ritz-Carlton, Toronto was voted #2 in Canada in the City Hotels category. Congratulations!

Tips for getting the most out of your membership
Tourism Toronto engages with people around the world who are considering their next travel destination and it’s important to have a range of activities to highlight for visitors. Here are a few suggestions for being a part of showcasing the destination:
  • Keep your listing on our website ( current and engaging. Add imagery to enhance your website page appearance;
  • Respond to Tourism Toronto communications about promotional and networking opportunities;
  • Don’t drop off the radar - keep your membership in good standing by paying your renewal invoice on time.

Thank you!
The GTHA/Tourism Toronto Annual Golf Tournament held July 18 was a great success again this year as over 200 industry colleagues teed off and enjoyed a beautiful day on the course. A special thank you to the major and tee sponsors for their support and the scholarship sponsors who helped raise funds for students in hospitality programs at Ontario colleges and universities.

Major Sponsors: Gold: Smart Serve Ontario Silver: Unisource Canada Inc. Golf Cart: Hotel Association of Canada Annual Conference Gift: Fallsview Casino Resort Closest to Pin: PSAV Presentation Services Beverage Cart: Labatt Breweries of Canada & Molson Coors Breakfast: Toronto Pearson AV: AVW TelAv Audio Visual Solutions Water: Vaughan Mills Mall QR Code Paperless Event Sponsor: SKUyou

Tee Sponsors: Avendra, Bennett Jones LLP, CN Tower, Fraser Milner Casgrain, Group Lockhart Inc., HEAT (Hotel Engineering Association of Toronto), Michael Robillard & Associates, Wine Council of Ontario, Simmons Hospitality Bedding, Coach Canada, Kruger Products, Wasteco, Courtyard by Marriott, The Beer Store, The Printing House (TPH), Spafax

Scholarship Auction Sponsors: Delta Chelsea, Lionhead Golf & Country Club, Maple Leaf Sports & Entertainment, Metro Toronto Convention Centre, MIAD Information Systems, Molson/Coors, Park Hyatt Toronto Hotel, Simmons Hospitality Bedding, The Ritz Carlton Toronto, Vaughan Mills Mall, Deerhurst Resort, Holiday Inn Toronto Downtown Centre, Heli Tours, Tasty Tours, Duke Pub, Segway Spin, LG Electronics, Porter Airlines, Irish Embassy Hospitality Group, Boss Promotions

Welcome new members

Banting House Inn

Fallsview Casino Resort

The Power Plant

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"I think that Rogers Cup in both Montreal and Toronto do a tremendous job in organizing the event and it's one of the best (Masters) 1000 events that we have in the world of tennis. Every player enjoys playing there. I'm really looking forward to coming there and playing my best tennis."

— World No. 1 tennis player Novak Djokovic
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
To Aug 4
Toronto Summer Music Festival
Koerner Hall and Edward Johnson Building

Aug 4-5
Scotiabank Caribbean Carnival
Various venues

Aug 4-12
Tennis Canada Rogers Cup
Rexall Centre

Aug 6
Downsview Park

Aug 9-12
Brampton Global Jazz & Blues Festival
Rose Theatre

Aug 10-12
Pilaros Taste of the Danforth

Aug 16-19
Ontario Summer Games
Various venues

Aug 16-19
Mosaic – South Asian Heritage Festival of Mississauga
Celebration Square

Aug 17-Sep 3
Canadian National Exhibition
Exhibition Place

Aug 19
"Downton Abbey" Tea & Tour
Benares Historic House

For a complete listing of events, please go to our online events calendar.

Test your knowledge of Toronto trivia! As we look forward to the Rogers Cup starting this weekend, we want to know which male tennis star has won the most Rogers Cups in the history of the tournament?

Please send your answer to The first to respond gets a mention in the next newsletter!

The shotgun starters from last time were:

Coleen Beaton - The Second City

Jennifer Garcia - Hilton Garden Inn Toronto Airport West/Mississauga

Ellen Muir - Residence Inn by Marriott Downtown Toronto

They knew that the name of the golf course in Brampton that is also a certified Audubon bird sanctuary is the Peel Village Golf Course.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600