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Tourism Now - December 19, 2012
Toronto’s two airports, Toronto Pearson International Airport and Billy Bishop Toronto City Airport, provide the city with excellent connections to its major markets.
  • Pearson receives more U.S. flights than any other non-U.S. airport.
  • Over 65 airlines operate out of Pearson, servicing over 180 destinations.
  • In 2011, 1.55 million passengers passed through Billy Bishop and by the end of 2012, passenger traffic at YTZ is forecasted to exceed 2 million.
  • There are over 71 direct flights every single business day from New York City to Toronto, including both Toronto airports.
Source: Statistics Canada, Greater Toronto Airports Authority and Billy Bishop Toronto City Airport (YTZ) Economic Impact Study (October 2012).
A giving celebration
Our industry partners and friends came out in festive force for TT’s Holiday Celebration on December 17. The best part of the 800+ attendance numbers is the $4,000 dollars raised for the Children’s Book Bank! This worthy organization provides free books and literacy support to children in low-income neighbourhoods across Toronto. Many thanks to all of our members and partners who joined us this year!

Torontoland sees robust results
TT’s annual Holiday campaign, targeting Ontario for pre-holiday visits to the destination, resulted in a strong response for the month of November:

  • 108,960 visits to the website,
  • 19.6% capture rate, i.e. 21,370 visits into the online booking engine to view the hotel/attraction packages (compared to 8% in 2011)
  • Weekend hotel occupancy for November was at 72.8% (compared to 67.8% in 2011)
The campaign continues through to December 31, with a shift in focus starting December 15 to trip ideas and featured events going on post-Christmas, while school is out.

Toronto goes glam
In September, TT’s Media Relations team hosted a writer from Glamour magazine’s Paris edition that resulted in a 10-page online piece/slideshow about Toronto’s winter hotspots. is a national luxury website dedicated to women that receives 470,000 chic visitors a month.

International sales efforts
Over the past few weeks, TT’s International Leisure Trade Sales team has hosted over 80 key trade clients for a series of product testing tours, client site inspections and destination training programs. Participating trade partners came from China, France, Brazil, Korea, UK and India. Tourism Toronto member hotels, attractions, restaurants and tour products were showcased to clients to stimulate new 2012 and 2013 Toronto product development. These client-focused fams are part of TT's ongoing efforts to position Toronto as an exciting urban destination to potential travellers in our key cities.

Upper class Brits get a glimpse of Toronto
The Arbuturian is a U.K.-based magazine for the globetrotting connoisseur with an appetite for adventure and a taste for the highlife and the Media Relations team hosted the publication in June 2012. As a result of that trip, a feature focused on the unique and high-end was published in both the print and online versions.

First Nations events
To show TT’s ongoing support of First Nations initiatives, the MCIT Sales team attended two major events in the past few weeks. At the Chiefs of Ontario gala dinner November 28, TT partnered with Tap Resources and hotel members to recognize the new Regional Chief and the Chiefs of the Political Confederacy. Then at the Assembly of First Nations gala dinner in Ottawa, TT and a number of member hotels were there supporting the National Chief Shawn Atleo and AFN office staff with their fundraising initiatives.

Canadian Association Executives
Tourism Toronto and Ontario and Canadian Association representatives helped sponsor the CSAE Trillium Chapter Annual Gala on December 4 at the Sheraton Centre in Toronto. TT had the spotlight shining on Toronto hospitality at this sold-out evening and the presentation of 80 movie passes to Youth Assisting Youth, the chapter’s charity of choice, was a great way to say thank you to all our members and clients and share in the gift of giving at this wonderful time of year!

Contact us about your international events
Have you booked an international meeting in Toronto for 2012? If so, we want to hear about it! Tourism Toronto is proactively elevating Toronto's international ranking as a meeting destination and you can help. Tell us about any international meetings you’ve booked in the Greater Toronto Region in 2012 and beyond and help give our destination the recognition it deserves. Your contribution towards building global awareness of Toronto in the meeting and convention marketplace will help us continue to attract international business to the community. Each qualified submission will be entered for a chance to win a Toronto prize pack! Click here to complete our form by January 30 or email Stephanie Uy, International Project Specialist at Tourism Toronto, for details on this initiative and how you can help.

Convention professionals gather in January
More than 4,000 meeting planners, hospitality students and supplier partners will converge on Orlando, Florida for the annual meeting of the Professional Convention Management Association. From January 13-16, meeting professionals will gather for days of top notch education sessions and evenings of experiential learning. Team Toronto will be a major presence with our signature IMAGINARIUM hospitality suite ready to facilitate more face-to-face conversations for our members and their client contacts.

Upcoming Meetings & Conventions (500+ Delegates)

Dates Meeting/Group Name Attendees
Jan 13-20 Eloqua Sales Kick-off 500
Jan 13-21 Skate Canada, Canadian Figure Skating Championships 1,135
Jan 23-30 Canadian Golf Superintendents Association 2,000
Jan 24-27 Ontario Liberal Party Leadership Convention 2013 1,000
Jan 27-31 Interaction Design Association (IxDA) 750
Welcome new members

Affiliated Organizations
Riverside BIA

The Junction BIA

Bier Markt - Shops at Don Mills

Fabbrica - Shops at Don Mills

Joey Don Mills – Shops at Don Mills

Gold Diamond Chinese Restaurant

P.F. Chang’s China Bistro – Shops at Don Mills

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"Now I’m entranced by Toronto. I’ve always loved Kensington Market, the enclave of ethnic restaurants…The more I heard about Toronto the more it sounded like my idea of food paradise."

Food & Wine magazine
Events page »

Update your listing »

Tourism Toronto 2011 Annual Report »
To Dec 23
Handel’s Messiah (TSO)
Roy Thomson Hall

To Dec 30
Mozart’s Magical Castle
Casa Loma

To Jan 5
Ross Petty’s Snow White
Elgin Theatre

Dec 19-Jan 5
The Nutcracker
Four Seasons Centre

Starts Dec 20
Wizard of Oz
Ed Mirvish Theatre

Dec 21
Winter Solstice Parade
Kensington Market

Dec 23
Sing-Along Messiah
Massey Hall

Dec 26-29
Alexisonfire farewell tour
Sound Academy

Dec 31
New Year’s Celebration
Mississauga’s Celebration Square

Dec 31
Citytv New Year’s Eve Bash
Nathan Phillips Square

For a complete listing of events, please go to our online events calendar.

The skating expert who answered the trivia question correctly last time was:

Pamela Brohm - Hampton Inn & Homewood Suites by Hilton Toronto Airport

She knew that the name of the skating trail in Toronto’s west end that provides 250 metres of glorious gliding surface is Colonel Sam Smith Ice Trail.

Thanks for playing along this year. Watch for more Toronto trivia in the new year.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism, Culture and Sport as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600