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Streetsville Founders' Bread & Honey Festival
Tourism Toronto’s Annual General Meeting is less than two weeks away. If you haven’t yet, be sure to register here. Over 600 of our industry partners, friends and your fellow colleagues have already RSVP’d. This year’s AGM (immediately following the GTHA’s AGM) kicks off at 3:30 p.m. with the "ever-popular" networking reception to the end day - all at the Metro Toronto Convention Centre, South Building. We have some major announcements to share and I sincerely hope you will plan to join us.

David Whitaker
President & CEO, Tourism Toronto

Visitors from all corners of the globe have been coming to Toronto in increasing numbers over the past few years, with Brazil, Argentina and Chile among the leading new markets. As can be seen in the chart below, visitation from South America has grown rapidly since 2009.

Visitors from South America

Inviting South America north
Tourism Toronto’s media relations team visited three South American countries in three days last week, hosting successful media events in Santiago, Chile; Buenos Aires, Argentina, and Sao Paulo, Brazil. At each event the team hosted 30-40 top journalists including the major daily newspapers, lifestyle magazines, TV shows and online influencers in each market. Some of the targeted media in these cities will be on press tours to Toronto as soon as mid-June, helping carry the Toronto story to these three growing international markets.

Enthusiasm for Toronto
The well-respected Wine Enthusiast magazine canvassed a range of hotels, attractions and culinary offerings in its June issue both online and in print.

Spring was in the air
On May 3, TT strutted its stuff TO style at ASAE’s annual Springtime EXPO. Along with several member partners, Team Toronto staged its IMAGINARIUM themed tradeshow booth for the nearly 2,000 qualified association meeting buyers in attendance. With the Washington D.C. region being such a crucial one for US Association business, TT’s strong presence at this annual event is a must to keep Toronto top of mind and to facilitate those critical post-event business meetings that should ultimately lead to more opportunities for the community.

Aussies discover West Queen West
TT’s Media Relations team partnered with OTMPC and the CTC to host a journalist with the Sidney Morning Herald that resulted in this up-close look at "quirky cool" West Queen West.

Beantown meets Hogtown
After Media Relations hosted a writer from the Boston area, multiple articles about the destination were published in the Boston Globe, and the Sunday Telegram.

Away in Toronto
The popular Home & Away Magazine published a general roundup of attractions and neighbourhoods such as the Distillery District and Kensington for "In the City: Toronto" in its May/June issue. Home & Away Magazine is the official member publication for eight AAA clubs and has a circulation of over 1 million.

Building a strong foundation
TT and the Metro Toronto Convention Centre hosted two tables at the recent Professional Convention Management Association Foundation Dinner. With past clients joining us for the evening along with several prospective future clients there was a great buzz about meetings in Toronto. This annual event celebrates three major PCMA awards each year and is another chance to rub elbows with some of the most influential association meeting buyers in the D.C. area.

Neighbourhoods attract New Yorkers
Toronto’s "quirky little enclaves" are explored in this New York Daily News article that ran May 6. New York Daily News has 20 million visitors to its website monthly.

LGBT publications feature Toronto
After a visit hosted by TT last year, Passport Magazine focused on a few of the city's great restaurants in the World Eats section. Passport is a national U.S. publication for the gay and lesbian community.

Dallas-based Gay List Daily was recently in Toronto enjoying the city’s LGBT neighbourhood and history and published numerous pieces as part of its Pink Traveler blog. Gay List Daily is an e-publication with 20,000 U.S. subscribers.

California here we come
From May 30-31 TT will exhibit at the Hospitality Sales and Marketing Association International "Meet West" Tradeshow in California. This annual event features several hundred vendors from across North America and draws between 300-400 meeting buyers each year and represents a good opportunity for reminding our clients on the West Coast that Toronto should be important to them too.

Fielding a sales team
On June 1, TT’s Association and Corporate Sales teams will collaborate on a client event at historic Wrigley Field in Chicago. TT will host more than 50 high-value clients and introduce them to Team Toronto their "Home Away From Home Team." These signature events reinforce Toronto’s style and help develop the requisite in-market relationships to keep business opportunities flowing to the community.

Selling to direct sellers
From June 2-6 the TT’s Corporate Sales team and members will attend the Direct Sales Association’s Annual Conference in Texas. With 1,1000 people expected, the Toronto Pavilion will be the forum for speaking with decision makers for direct sales and multi-level marketing companies such as Mary Kay Cosmetics, Silpada and The Pampered Chef about Toronto for their conferences, incentives and conventions.

Upcoming Meetings & Conventions (500+ Delegates)

Dates Meeting/Group Name Attendees
May 22- June 2 American Academy of Physician Assistants 8,200
June 1-5 CCAE, 2012 Annual Conference 500
June 1-3 Society for Brain Mapping and Therapeutics 1,000
June 2-5 BlueStar Canada 500
June 5-10 International Society of Radiographers and Radiological Technicians 1,200
June 12-14 Canada Green Building Council 1,000
June 12-16 Dietitians of Canada 900
May Meeting Planner Matinee
On May 30, the Canadian Hotel Marketing and Sales Executives (CHMSE) is hosting an afternoon of seminars and networking. Details and registration are here.

Welcome new members

Clarkson BIA

Euro Canadian Outfitters Inc.

Toronto Heli Tours

Meeting Facilities
Professional Development Institute

The Rostie Group

Meeting Service
Take It Easy Personal Concierge

Marché Restaurant

Toronto Eaton Centre

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Consumer e-Newsletter Consumer e-News

"I have really fallen for Toronto. I went up there to work on "Nikita," and it's a great, exciting city that really took me by surprise. It's a great foodie town and has a nice art scene. It's a manageable city that's easy to get around."

— Noah Bean, Chicago Tribune "Celebrity Travel"
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
To May 31
Scotiabank CONTACT Photography Festival
Various venues

To June 3
West Side Story
Toronto Centre for the Arts

May 25
Gumball 3000

May 25-27
Carassauga: Mississauga’s Festival of Cultures
Various venues

May 26
Bonnie Raitt
Massey Hall

May 26-27
Doors Open
Throughout Toronto

May 27
Toronto Taste

May 31-June 2
Menaka Thakkar Dance Company
Fleck Dance Theatre

May 31-June 3
Pro SuperShow

May 31
Bombay Brazil!
LULA Lounge

June 1-3
Bread and Honey Festival

For a complete listing of events, please go to our online events calendar.

Test your knowlege of Toronto trivia!

Toronto hasn’t always been the bustling place it is now, so we’d like to know - in what year did Toronto surpass Montreal in population, making it the largest city in Canada?

Please send your answer to We'll give the prize - a mention in the next newsletter - to the person who gets closest.

The art lovers who responded correctly to the question from last time were:

Dustin Fuhs - LiveToronto
Nicole Vint - Atlific Hotels
Susan Aguilo - Novotel Toronto Centre
Robert Laughlin - Universal Links Inc.

They all knew that Ruebens' "Massacre of the Innocents" donated to the AGO by the late Ken Thomson was the most expensive Old Master painting ever bought at a British auction at $76.7 million.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600