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Tourism Now February 15, 2012

With Family Day this weekend, we focus on family travel trends to Toronto. People travelling with their children tend to be especially active, visiting a variety of areas and participating in a range of different activities.

Neighbourhoods Visited by Travellers with Children (%)
Neighbourhoods visited by travellers with children

Activities Engaged in by Travellers with Children (%)
Acitivities engaged in by travellers with children

Source: Tourism Toronto Visitor Survey (2011)


Tori and Dean take in Toronto
A visit from reality show stars Tori Spelling and Dean McDermott hosted by Tourism Toronto last fall has resulted in two segments on the sixth season of the popular "Home Sweet Hollywood" on Oxygen network. In the segments that aired late last month, Tori, Dean and children take a family trip to Toronto and visit the CN Tower, then Dean returns later to try out Edgewalk. Oxygen network is a service of NBC/Universal and is available in 77 million homes.

Benvenuti a Toronto!
TT's International Leisure Trade Sales team, in conjunction with Italian tour operator Hotelplan, recently hosted a three-day Toronto destination training program for 28 of its top travel agencies from Milan. While in Toronto these clients conducted site inspections and experienced member attractions and products of interest to the upscale Italian consumer, along with a day trip to Niagara Falls and the wine region. As follow-up to this educational trip, Tourism Toronto is working with Hotelplan on a series of marketing initiatives centered on urban city packages with year-round appeal.

A roof with a view
Thompson Toronto was one of the Spectacular Hotel Rooftop Pools recently featured on, which is the online version of the popular magazine. The “lifestyle sourcebook” for affluent, well-travelled consumers has 52,000 monthly unique visitors.

They left their hearts in Toronto
On the eve of Valentine’s Day, TT hosted a group of two dozen meetings industry media and high-value U.S. association clients, along with their significant others, for a “Fall In Love With Toronto” weekend. As the group experienced both the business and romantic side of Toronto with their partners, they made a connection with the city which we expect to reap many future rewards.

Driving awareness in the drive markets
Members of the Media Relations team traveled to the key regional markets of Detroit, Windsor and London, Ontario last week to meet one-on-one with travel editors and writers to brief them on news and events in the Toronto region. The meetings focused on programs and packages for upcoming Family Day and March Break periods, as well as an early look at the important summer travel season, in an effort to generate continued media coverage of Toronto as an ideal and exciting nearby destination.

Tour de Force
The Montrealer has taken a two-part look at Toronto after TT hosted a group of Montreal journalists in November 2011. The Montrealer has a circulation of 30,000.



Destination: Showcase
On February 28, Toronto will again grace the exhibit floor of the DMAI Destination Showcase in Washington, D.C. This annual event draws more than 2,000 meeting professionals from the D.C./Maryland/Virginia area and is a great opportunity early in the year for TT to have a visible in-market presence and discuss new business opportunities for the community.

Puck drops on client networking
The Toronto Maple Leaf season means opportunities to show clients Toronto’s passion for action and why we are the right choice for sporting events. The TT Sport Sales team and four members kick-start the quarter with key clients who bring sport business to our destination on February 28, as the Leafs play the Florida Panthers.

UpcomingMeetings & Conventions (350+Delegates)

Dates Meeting/Group Name Attendees
Feb 15-18 Ontario Assoc of Agri Societiesn 1,000
Feb 29 - Mar 2 Canadian Assoc of Drug Treatment Court Professionals 350
Feb 29 - Mar 4 CERIS -The Ontario Metropolis Centre 1,000
Mar 6-11 Dysphagia Research Society 350
Mar 13-18 Association for Asian Studies, Annual Meeting 3,200
Mar 15-18 Alcoholics Anonymous 3,000
Mar 18-25 New Democratic Party of Canada, National Convention 3,000

There’s still time to register for these back-to-back hospitality and tourism events:

March 6 - Hotel Association of Canada Conference (

March 7 - Canadian Tourism Marketing Summit (

March 6 & 7 - Online Revealed Canada (

Canadian Music Week is hosting the two-day 2012 Digital Media Summit, March 21 and 22 at the Fairmont Royal York Hotel. Among the keynote speakers is Arianna Huffington, founder of the Huffington Post. More information and registration details may be found here.



Mirvish Productions announced its 2012/13 season last week and the six exciting shows (many of which are Canadian and North American premieres) that are part of their subscription series are:


More information and tickets can be found on the Mirvish website.


Welcome new members

Entertainment & Nightlife
Speakeasy Dinner Cabaret

Meeting Services
Customize by Foxy

Crêpes à Gogo



Crate & Barrel

Harry Rosen

Holt Renfrew

J. Crew

Michael Kors

Pottery Barn

Tiffany & Co.

Top Shop/Top Men @ The Bay

Victoria's Secret

William Sonoma

Yorkdale Shopping Centre

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"Most of you would be amazed at what you find north of the border in Toronto. It’s one of the trendiest cities in the Western Hemisphere with a cosmopolitan feel that rivals any major city in the United States all while maintaining its family-friendly charm."

— from "Family Friendly Destinations" Black Meetings & Tourism
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
To Mar 4
Penny Plain
Factory Theatre

Feb 17-19
Winterfolk Festival
Delta Chelsea Hotel

Feb 18-20
Family Fun Fair
Rogers Centre

Feb 18-20
International Centre

Feb 18
Toronto Rock vs. Philadelphia Wings
Air Canada Centre

Feb 19
African Phantasms:
New African Short Films

TIFF Bell Lightbox

Feb 20
Family Day at the Beach
The Beach

Feb 20
Family Day on Toronto's Waterfront
Harbourfront area

Feb 21
Brandi Disterheft
Glenn Gould Studio

Feb 24
Peter Appleyard
Rose Studio Theatre

Feb 24 & 25
Soweto Gospel Choir
Sony Centre

Feb 29 - Mar 4
National Ballet’s La Fille Mal Garde
Four Seasons Centre

For a complete listing of events, please go to our online events calendar.

Test your knowlege of Toronto trivia!

As we salute family activities in this issue and also tip our cap to Ontario Place closing as a family attraction after 40 years, we ask: What was the name of the great Canadian warship that, having seen extensive action in World War 2 and the Korean War, came to be a fixture at Ontario Place for more than 30 years?

Please send your answer to The first few to answer correctly will be published in the next issue of Tourism Now.

Last week’s “winner” (of the glory of a mention in this newsletter) was:

Jason Kucherawy - +

He knew that the butter tart originated in Ontario in the early 1900s.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit

Tourism Toronto & Ontario logos

207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600