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Tourism Now - October 24, 2012
Every two years the Watkins Research Group publishes the results of a study that tracks the attitudes of North American convention and meeting planners. The most recent report from this study, published earlier this year, serves as a strong testament to Toronto's standing as a desirable destination for meetings and conventions. Out of the 47 destinations included in the study, Toronto:
  • Received the third highest overall score (using eight criteria such as superior convention facilities, accessibility, CVB service, hotel experience and safety)
  • Ranked as the second "Most Impressive CVB/DMO"
  • Was the only Canadian destination within the top five for either of the two previously-described rankings
  • Was perceived as being safer than any other city
Source: Watkins Research Group
On the heels of a press trip hosted by Tourism Toronto's Media Relations team during TIFF a few weeks ago, featured the city's cultural offerings and attractions in Just Back From: Toronto International Film Festival. is a well-respected travel guide and review resource with 670,000 viewers.

Toronto scores at sports event tradeshow
The Tourism Toronto Sport Sales team was joined by the Fairmont Royal York and Courtyard by Marriott Downtown Toronto representatives for the 2012 edition of the TEAMS Conference and Expo October 2-5 in Detroit. TEAMS is one of the world's leading conferences and expos for the sports event industry with 1,000 participants, of which approximately 250 are sports rights holders. The tradeshow was another resounding success with Team Toronto holding 40 personalized appointment sessions with sports rights holders. Over and above the expo the team built new connections with event organizers and industry leaders during numerous networking sessions.

Call for holiday promotion participation by hotels
TT is developing packages for the upcoming Torontoland Holiday campaign to be launched in the next few days. The many festive activities and the region will be positioned as a magical place for visitors to indulge in the spirit of the season. Trip ideas will be tailored to couples, families, girlfriends and guys getaways. Hotels interested in participating can submit package rates through TT's online form. Or for additional information, contact Maxine Morrell-West at 416-203-3806.

A cosmopolitan take on Toronto
TT's Media Relations team, in partnership with the OTMP, hosted Cosmopolitan magazine (German edition) last December. The visit resulted in a two-page “best of” Toronto article in the October issue. Cosmopolitan covers a broad range of topics including beauty, fitness and fashion and reaches over 400,000.

BBC business trip was recently in Toronto on a hosted visit that focused on the destination's offerings for business travel. The feature on the travel section of the popular website showcased the city's variety of hotel options from elegant to edgy, and cuisine ranging from high-end to market level. reaches 20 million unique users in the U.S., generating an average of 159 million page views every month.

Blog this way
Hundreds of international travel bloggers will descend on Toronto when TBEX is held here next year, so Tourism Toronto was front and centre at TBEX ‘Europe in Spain for the handover last month. This influential group of travel writers heard all about the region and the fabulous experience they can expect while here in June 2013.

Succulent Toronto
Sherman's Travel Media, the publisher of a popular e-newsletter that touts travel deals and destination advice, recently blogged about Toronto's casual food scene in "Toronto's Seven Tastiest Treats." Indulgences such as our trademark peameal on a bun to poutine to cupcakes are all served up.

Texans take in Pride
As part of TT's press trip during 2012 Pride celebrations, the Dallas Voice ran a three-page feature entitled "Gaynadians" that highlighted Toronto's Pride events, parties, tours and history. The Dallas Voice has a circulation of 13,000 and is written for the gay and lesbian communities in Dallas and North Texas.

Team Toronto represents at association executives tradeshow
From November 1-3, the Canadian Society of Association Executives will be holding its annual Conference and Tradeshow in Ottawa this year. This conference draws on key meeting planners and executives from national associations throughout Canada and with the event being held on “home turf” for many of the associations this year, attendance is expected to be robust. Tourism Toronto has joined forces with 15 members and will be showcasing the destination to the 400 meeting planners and key executives expected to walk through the show floor.

Upcoming Meetings & Conventions (400+ Delegates)

Dates Meeting/Group Name Attendees
Oct 26-31 Canadian Cardiovascular Society 4,100
Oct 31-Nov 2 Canadian Society for Training and Development 500
Oct 31-Nov 3 Norton Rose LLP UK 1,000
Nov 2-9 American Water Works Association 1,500
Nov 3-7 The TradeFair Group 400
Nov 4-10 Holstein Association of Canada 500
Nov 5-8 Sodexo Canada Ltd. 500
Mark your calendar for the Annual Holiday Celebration
TT's big holiday event for members will be December 17 at the Metro Toronto Convention Centre. Watch for your formal invitation in your inbox soon!

Welcome new members

Canada Suites

LEGOLAND Discovery Centre

Oh Canada Eh! Dinner Theatre

Berber Social

Fusia Dog

Loire Restaurant

Smoke's Poutinerie (Adelaide St. West)

Smoke's Poutinerie (Bloor St.)

Smoke's Poutinerie (Dundas St. East)

Smoke's Poutinerie (Queen St.)

Meeting Services
Consonant Skin Care

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Consumer e-Newsletter Consumer e-News

"The IFOA has proved itself to be one of the finest festivals in the world and I jumped at the chance to return. I'm already marking the schedule, working out what authors I want to see and hear. Now if I can just get out of doing my readings, I'll have even more time for the others."

— Australian author, Michael Rowbotham in reference to the International Festival of Authors, Oct. 18-28/12
Events page »

Update your listing »

Tourism Toronto 2011 Annual Report »
To Oct 28
International Festival of Authors
Harbourfront Centre

To Oct 26
World MasterCard Fashion Week
David Pecaut Square

Oct 24-31
Church Wellesley Village

Opens Oct 26
Designing 007: 50 Years of Bond Style
TIFF Bell Lightbox

Oct 26
Dave Young Quartet
Rose Theatre Studio

Oct 28, 29, Nov 1 & 11
Ghost Tracking
Casa Loma

Nov 2-11
Royal Agricultural Winter Fair
Exhibition Place

Nov 2
Mississauga Steelheads vs. Peterbrough Petes
Hershey Centre

Closes Nov 4
Amaluna – Cirque de Soleil
Big Top on Port Lands

Nov 17-25
100th Grey Cup Festival
Various venues

For a complete listing of events, please go to our online events calendar.

Test your knowledge of GTA trivia! As we focus on the International Festival of Authors and Toronto’s famous writers, we want to know: What Toronto landmark was featured in Michael Ondaatje’s In the Skin of a Lion, a fictional story about early immigrant settlers who helped build the city in the early 1900s.

Please send your answer to

The amateur meteorologists who were first to respond correctly last time were:

Sandra Iacucci - Hilton Toronto Airport Hotel & Suites
Patricia Folan - CN Tower
Coleen Beaton - The Second City

They all knew that when the weather beacon atop the Canada Life Building is flashing red it means rain is on its way.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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