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Tourism Now - February 20, 2013
As can be seen in the chart below, Toronto’s popularity as a destination for visitors from the world’s emerging markets has been steadily increasing. Arrivals to Ontario from China, India and Brazil (through November 2012) show sustained growth from these key international markets.

2013 Toronto Magazine and Visitor Guide available now
Tourism Toronto’s annual marquee publications, Toronto Magazine and Toronto Visitor Guide, are ready for distribution and will be mailed out in the coming weeks. TT prints nearly one million copies of the three publications combined. Toronto magazine reaches high-value travellers at Pearson Airport and other transportation hubs, is placed in 40,000 hotel rooms across the Toronto region, 300 airport limos, and Ontario Travel Information Centres. It is also distributed to high-income households throughout Ontario, travel media, meeting planners and tour operators and through requests to the Tourism Toronto information line.

Again this year the hotel edition of the magazine features a special cover and, as always, full member listings that showcase tourism businesses to our visitors. The Toronto Visitor Guide is distributed through hundreds of travel brochure racks in Toronto and throughout Ontario, as well as to thousands of convention delegates in their welcome packages.

Toronto Magazine; Toronto Magazine hotel edition; Toronto Visitor Guide

Hotel packaging opportunities
Tourism Toronto is pleased to offer the hotel community the opportunity to participate in a year-long promotional program. Packages will be sold on TT’s website (which had over 3 million visits in 2012) and through its call centre, Remarkable Reservations Inc. They will also be featured in TT’s consumer e-newsletter and social media channels.

There are two ways to participate:

(1) Package Rate – rooms (with opaque rates) bundled with theatre, major city attractions, tours, and events. Click here to submit your 2013 rates.

(2) Buy 2 Nights, Get the 3rd Night Free - Same as above, except it requires a minimum two-night booking in order to get the third night free. This offer will be promoted via TT’s U.S. partnership with Air Canada, Pearson Airport and Ontario Tourism ( Click here to submit your 2013 rates.

Questions can be directed to Maxine Morrell-West, Sales Centre Manager, at 416-203-3806 or

U.K. learns Toronto history
In June 2012, TT’s Media Relations team, in partnership with the Canadian Tourism Commission, Ontario Tourism Marketing Partnership and the Ritz Carlton, hosted the U.K.-based Travel Channel. The feature, which aired in January 2013, focuses on history and the War of 1812 and includes a range of cityscapes and attractions. An item that looks at various Ontario locations is also online. Travel Channel is a leading international travel broadcaster and this segment went across England to 25,000 viewers and online to 19,000 unique visitors a month.

Bringing TO to NY
TT’s Northeast Corporate Sales Team descended on New York City to attend a number of industry events at the end of January. First on the slate was the FICP Northeast Winter Meeting, a three-day event devoted to meeting and event planners in the financial and insurance industries with about 150 people in attendance. Rounding out the week were the SITE New York monthly reception; a reception staged by a group of CVB representatives for meeting and event planners; and a number of sales calls in the Manhattan area.

Last week, TT’s Media Relations team hosted a group of targeted travel writers for an exclusive breakfast at the New York flagship Joe Fresh store for a taste of Toronto style and a preview of the year ahead in Toronto.

Food icon draws media attention
The peameal bacon sandwich from Carousel Bakery and the historic St. Lawrence market are the focus for The Daily Meal, following a media visit hosted by TT in November. The Daily Meal is based in New York and geared toward cooks, food lovers, wine connoisseurs and discerning diners across the U.S. The site sees almost 206,000 unique visitors per month.

Stylish Canadians urged to visit Toronto
TT’s Media Relations team worked with Elle Canada for this online piece that reached 33,000 unique visitors a month.

Meeting planners get out and about
In the March issue of Meetings Focus magazine, “Out and About” highlights a few of Toronto’s top attractions as well as others in Ontario. Meetings Focus has a circulation of over 31,000 and is a U.S. national meeting planner's guide containing site and destination reviews and announcements of new places and products of interest to meeting planners.

Upcoming Meetings & Conventions (200+ Delegates)

Dates Meeting/Group Name Attendees
Feb 25-28 Chiefs of Ontario, Health Forum 2013 200
Feb 27-Mar 1 Association of Ontario Land Surveyors 500
Feb 28-Mar 2 Festivals & Events Ontario, 2013 Annual Conference 200
Mar 3-6 Prospectors & Developers Association of Canada 27,000
Mar 11-18 Karate Canada 900
Mar 13-21 Association of Collegiate Conference & Events Directors 600
Mar 18-22 National Pest Management Association 300

Second Annual GTHA Spirit Awards
The Greater Toronto Hotel Association continues to celebrate success with its second annual gala recognizing exceptional ambassadors in the hotel industry. Save the date – May 3 – and nominate an exceptional ambassador and purchase tickets at:

Congratulations go to everyone involved in the We’ve Been Expecting You program, as it was presented with an Economic Developers Council of Ontario award at last week’s annual conference in London, Ontario. WBEY was developed in 2011 by the City of Toronto with the support of Tourism Toronto and the Province of Ontario, to instil a culture of hospitality excellence throughout the city. More than 1,000 participants representing 144 organizations have participated in the program to date. For more information on the WBEY program please visit:
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"Toronto is in the groove. From books to bacon, there’s a lot beyond ice in Toronto — but we like the ice, too"

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Tourism Toronto 2011 Annual Report »
On now to May 19
Patti Smith: Camera Solo

Feb 15-24
Canadian International Auto Show

Feb 22
Mississauga Steelheads vs. Brampton Battalion
Hershey Centre

Feb 23
Carnival Symposium

Feb 26-Mar 7
Human Rights Watch Film Festival
TIFF Bell Lightbox

Mar 2
Randy Bachman
Rose Theatre

Mar 2-8
Nijinsky – National Ballet
Four Seasons Centre

Mar 15-24
Canada Blooms
Direct Energy Centre

Mar 18-22
World MasterCard Fashion Week
David Pecaut Square

Mar 21-25
Canadian Music Week
Various venues

For a complete listing of events, please go to our online events calendar.


We want to hear your feedback on this newsletter. Please contact Cathy Riches via with your thoughts and suggestions or to unsubscribe.

Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism, Culture and Sport as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600