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Tourism Now February 29, 2012
A recent Tourism Toronto study investigated the perceptions of Toronto held by residents of major U.S. cities. Some of the more interesting findings include:
  • 24% of the respondents stated they were seriously considering a trip to Toronto in the next two years.
  • When provided with a variety of positive and negative adjectives and asked to choose the three that best describe Toronto, the respondents most commonly chose “cultural,” “friendly,” and “cosmopolitan.”
  • When recent Toronto visitors were asked what their motivation to visit the city was, 63% stated it was because there is “lots to see and do.”
  • When asked what North American city Toronto was most like, the two most commonly stated answers were Chicago and New York City.
Delta Sky lands on Toronto
The March issue of Delta Airlines in-flight magazine, Sky, ran a major feature on Toronto after Tourism Toronto worked with the editorial team and supported the story with a dramatic ad and a contest to drive travellers to the Tourism Toronto web site. The issue with the Toronto profile will be on all of Delta’s fleet worldwide, with 13,000 daily flights and 5 million readers throughout the month.

New version of Tourism Toronto app
To add to the Android and Apple version, TT has released a Windows Phone 7 version of the See Toronto app. In partnership with the Toronto Star (, the app provides a wealth of information about dining, attractions, shopping and events.

Down Under looks up
In partnership with the OTMP, TT hosted the Sydney Morning Herald for the CN Tower Edgewalk among other Toronto activities, resulting in “The great stunt double.” The Herald is the oldest continuously published newspaper in Australia and has a circulation of 360,000.

Cooking classes lure vacationers
After a Washington-based editor travelled to Toronto on TT’s invitation, he talked up the St. Lawrence Market, Market Kitchen and Fairmont Royal York’s “Shop with the Chef” package on WTOP Radio and in Washington Flyer magazine, reaching over 1.5 million people in the Washington, D.C. area.

California here we went
A Tourism Toronto sales team travelled to Palm Springs, California for the Association Management Center Institute Annual Meeting, February 8-10. A unique variety of networking opportunities allowed the TT team to interact with over 70 AMC leaders and spread the good word about Toronto with this influential group.

NYC sees a moment in Toronto time
A full-colour spread on Toronto ran recently in the New York edition of The Epoch Times. TT assisted the journalists who hit all the major sights and enjoyed the hospitality of the Fairmont Royal York hotel. The weekly paper has a circulation of 43,000.

Sales mission in Texas
The annual Texas Music Educators Show was an opportunity for a representative of TT's International Leisure Trade Sales team and seven member companies to raise awareness of Toronto as a great student performance trip destination. While there, the team hosted 30+ Educational Tour companies for a VIP event and conducted a sales mission to Dallas and San Antonio to meet with tour operators. Texas has the largest number of performance-based travel bands and choirs in the U.S. and future business looks promising for members who participated in this mission.

Montreallers urged to give Toronto a try
A Montreal-based journalist recently enjoyed a whirlwind visit to Toronto that included great dining, an opera performance, and stops to some major attractions. His experiences are found on his blog POP TART for the Montreal Gazette.

Aboriginal association market targeted for business
Tourism Toronto’s Provincial Association/Government/Aboriginal sales team partnered with the Assembly of First Nations and donated a hockey game suite for a fundraising auction for the February 3 Ottawa Senators game. The winning bidder, National Chief Shawn Atleo, attended the game with other stakeholders and TT was ceremoniously acknowledged by the Cree Nation, AFN and the National Chief.

The February 9th Ottawa Senators game provided another networking opportunity as TT hosted a number of First Nations Association guests as Inuk hockey player/Nashville Predator, Jordin Tootoo, played to cheers from the crowd and his First Nations peers. These association meeting planners represent more than 20,000 potential hotel room nights for the GTA in upcoming events for 2013, 2014 and beyond.

TT turned out for the Aboriginal Financial Officers Association Conference in Saskatoon mid-February, to both promote the 2013 AFOA convention in Toronto, and also to prospect the other First Nations businesses and associations present. The trade show received 900+ delegates and TT spread the word about all the complimentary services for those that consider the GTA for an upcoming event.
Oprah’s coming to Torontoooooo!

OprahFor the first time ever, Oprah Winfrey will be broadcasting live in Canada! On April 16th, 2012, Oprah’s Lifeclass: The Tour is coming to the Metro Toronto Convention Centre. This special event will feature two shows and an expanded lineup of motivators and visionaries including Tony Robbins, Iyanla Vanzant, Bishop T.D. Jakes and Deepak Chopra. Presented in collaboration with The Power of Women, Oprah’s Lifeclass: The Tour is the world’s biggest classroom, showcasing Oprah’s lessons, revelations and “aha moments” over the last 25 years, with portions broadcast live on the web and on OWN: Oprah Winfrey Network, across Canada and the United States.

Tourism Toronto is offering hotel and ticket packages, details below:

Starting at $437 (plus taxes) packages include:
1 - Hotel accommodations for up to 6 nights;
2 - Tickets* to Oprah's Lifeclass: The Tour, taking place at the MTCC at 4 p.m.;
3 - 15% off purchases at The Bay (Queen & Bloor Street locations).

Visit our website for more information and packages.
Upcoming Meetings & Conventions (350+ Delegates)

Dates Meeting/Group Name Attendees
Feb 29 - Mar 2 Canadian Assoc of Drug Treatment Court Professionals 350
Feb 29 - Mar 4 CERIS -The Ontario Metropolis Centre 1,000
Mar 6-11 Dysphagia Research Society 350
Mar 13-18 Association for Asian Studies, Annual Meeting 3,200
Mar 15-18 Alcoholics Anonymous 3,000
Mar 18-25 New Democratic Party of Canada, National Convention 3,000
Canadian Music Week is hosting the two-day 2012 Digital Media Summit, March 21 and 22 at the Fairmont Royal York Hotel. Among the keynote speakers is Arianna Huffington, founder of the Huffington Post. More information and registration details may be found here.

Green event standards are here!
A set of eight new APEX/ASTM international standards provide event planners and their suppliers with guidelines for creating environmentally sustainable events. Many years in the making, these ISO-compliant standards are an important development for those connected to the meetings industry.

The new standards will be a hot topic at the upcoming Green Meetings Industry Council Annual Sustainable Meetings Conference, April 22-25 in Montreal. Please join Tourism Toronto colleagues at the event to learn how the new standards will affect the industry and for inspiration for building a compelling story for a sustainable meetings destination. Check the conference website for more information, or feel free to contact Tourism Toronto’s Kathryn Wakefield at
Readers’ Choice Awards
Tourism Toronto has come out on top in Meetings + Incentive Travel magazine’s recent Reader’s Choice Awards. As part of its 16th Annual Market Report, the magazine received 460 completed surveys that included a question about which Canadian convention and visitor bureau (CVB) exceeded expectations and best catered to their group’s needs. Tourism Toronto came out on top, named as one of the leading CVB’s in Canada that exceeded meeting, incentive, convention and exhibition industry members’ expectations.

Several other Toronto travel and hospitality businesses also received Readers Choice acknowledgments including:

Best Hotel Chains - shared by Starwood’s / Westin Hotels and Resorts and Fairmont Hotels and Resorts
Best Venues With Beds - Fairmont Royal York Hotel
Best Venues Without Beds – The Carlu
Best Airlines – Porter Airlines and Air Canada
Streamlining your online experience
Members with multiple Tourism Toronto memberships no longer need to remember multiple passwords to log into our site. To improve service to our members, we have now made it possible to use one password to gain access to all of your accounts at the same time. Once in your Member Record just click on the dropdown arrow to access your other accounts. If you would like more detailed instructions about the new one password access, please call Michael Persaud at 416-203-3809.

Welcome new members

Meeting Services
RGD Ontario

Restaurants & Nightlife
Cream Lounge

Toronto Eaton Centre

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Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"Mississauga is worth visiting to experience…the amazingly enlightened development of nine villages united into the sixth-largest city in Canada. Spread across 111 square miles, much of it is parkland, while 270 historic buildings are designated for preservation and there are more than 1,000 sites for cultural events."

— Huffington Post
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
Mar 1-7
New Creations Festival
Roy Thomson Hall

Mar 2-4
International Bicycle Show
Better Living Centre

Mar 9 & 10
Jann Arden
Massey Hall

Mar 10-18, 24-2
Mississauga Maple Festival
Bradley Museum

Mar 11
St. Patrick’s Day Parade
Downtown Toronto

Mar 12
Mascot Monday
Hockey Hall of Fame

Mar 12-17
World MasterCard Fashion Week
The Tents, David Pecaut Square

Mar 14-18
Toronto Sportsmen's Show
Metro Toronto Convention Centre

Mar 16-25
Canada Blooms
Direct Energy Centre

Mar 21-25
Canadian Music Week
Various venues

For a complete listing of events, please go to our online events calendar.

Test your knowlege of Toronto trivia!

To mark today’s Leap Day, we’d like to know which well-known “peak performance strategist” – born on February 29 – will be in Toronto with Oprah Winfrey on April 16.

Please send your answer to The first few to answer correctly will be published in the next issue of Tourism Now.

Last week’s “winners” (of the glory of a mention in this newsletter) were:

Timothy Lilleyman - The Toronto Congress Centre
Joey Cee - HOToronto Magazine /
Glenda J. Fordham - Fordham P.R.
Anne Cunningham - Greyhound Canada

They all knew that HMCS Haida was a popular attraction at Ontario Place for over 30 years.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600