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Tourism Now - July 4, 2012
From July 9 through 13, Toronto will be playing host to Microsoft’s annual Worldwide Partner Conference. The benefits of this conference will be felt all across the Toronto region:
  • The conference will be attended by more than 15,000 delegates from over 130 countries
  • The total economic impact is expected to surpass $52 million
  • Over 50,000 hotel room nights have been booked at 32 hotels throughout the downtown and airport area
  • 500 affiliated events will take place during the conference at venues throughout the Toronto region
Team Toronto shows its pride
A proud team of over 50 members and Tourism Toronto staff marched in the Pride Parade on July 1. It was an extra special celebration this year as the winners from Our Gay Toronto Wedding contest were married on a float during the parade. Carter Etherington and Breken Elwood were flown via Air Canada via executive class from NYC to Toronto, hosted for six pampered nights by the Windsor Arms Hotel and married in front of 500,000 supporters at the parade! As the happy couple said: “We can't think of a better place or a better time to start the rest of our lives together, and we're so grateful to Toronto for treating us as family - and as Torontonians in spirit.”

The event was successful in drawing a lot of media coverage in Toronto as well as across Canada and the U.S. in outlets such as the Toronto Star, the CBC,, Edge publications and many more.

Tourism Toronto supports sports
On June 7, TT’s Sport Sales team attended the 38th Annual Mississauga Sports Dinner to network with key stakeholders in sport. In attendance were hotel members involved with the sport segment and Mississauga’s Mayor Hazel McCallion made a special guest appearance.

Luxury hotels invite media attention
The growing roster of high-end hotels in Toronto is the focus of a recent piece in the Robb Report. Targeted to an affluent audience, the lifestyle magazine reaches over 100,000 readers.

Imagine all the clients
TT had a strong presence with our signature IMAGINARIUM hospitality suite at the PCMA Education Conference June 10-13 in San Antonio, Texas. Nearly 100 of the 150 meeting planners in attendance visited the IMAGINARIUM over the course of the conference allowing TT and partners to have strategic conversations about business opportunities for the community in a Toronto-themed oasis.

New York City sales mission
An International Leisure Trade Sales representative, with 14 member companies, recently returned from a sales mission to New York City and New Jersey targeting key tour operators that sell to adult FIT/group and student educational markets. The team met with over 40 tour operator companies in the NYC region and hosted a client appreciation night for 50 trade clients. Many members who participated in the trip reported that new contracts were generated resulting in immediate and future business.

Travelling inside the box
Argentina-based Travel Box magazine featured Toronto on the cover and in a five-page spread in its June issue as a result of a TT press tour visit. Travel Box is a tourism and lifestyle magazine that includes culinary, shopping, arts/culture features and reaches 14,000 upscale readers.

Exhibitors unite!
The Canadian Association Sales team travelled to Halifax to attend the CAEM annual conference from June 24-27. CAEM is made up of all major Canadian exposition trade shows and organizations that have a large exhibit component to their conference. As a perennial sponsor for this conference, TT showed its presence once again and to draw new business.

Appreciating clients
The Canadian Corporate and Ontario Association Sales team supported the Direct Energy Centre’s client appreciation day on June 19. Invited guests were treated to some fine Toronto hospitality as a thank you for holding their conferences and meetings in Toronto past, present and future.

Turkey delights in Toronto
As a result of a press tour TT hosted last year, the Turkish Airlines in-flight magazine, Skylife has run a story in its June issue. The piece touches on many facets of Toronto and is available to all Turkish Airlines passengers in both English and Turkish.

Association leaders mean business opportunities
From June 13-15, TT participated in ASAE’s Annual Invitational Forum on Leadership in Vancouver. This event rotates between five Canadian cities and with 80 association leaders in attendance is one of the top opportunities to interact with prospective clients and develop business opportunities for the community.

AIBTM 2012
TT and the Metro Toronto Convention Centre exhibited at The Americas Meetings & Events Exhibition June 19-21 in Baltimore, Maryland and had more than 50 client appointments within the association, corporate and tour and travel markets.

Come on baby ignite my fire
Toronto’s newest travel industry trade show, the Ignite Business Expo, delivered on its promise of “a unique and stylish show format.” The feedback from meeting planners was that the show’s layout allowed for quality appointments with key Toronto suppliers and TT’s new VIP Lounge with stylish backlit screen of the Toronto skyline received rave reviews for capturing the destination’s flare.

Fraternizing with fraternals
From July 7-11, Team Toronto will exhibit in the Fraternity Executives Association Annual Meeting & Tradeshow in Palm Springs. This is the second year of TT’s participation in the FEA event as we work to gain greater penetration into the fraternal organization market.

Upcoming Meetings & Conventions (500+ Delegates)
Dates Meeting/Group Name Attendees
July 1-23 Ont Deaf Sports Assoc/World Deaf Athletics Championships 5,000
July 3-12 Microsoft Worldwide Partner Conference 15,000
July 9-12 Athletics Can. Toronto International Track and Field Games 8,000
July 15-20 American Society of Mechanical Engineers 500
July 16-19 Assembly of First Nations 3,000
July 19-26 American Head & Neck Society 2,500
July 20-22 Sports Focused Consulting, Toronto Triathlon Festival 1,500
July 1-7 Congregational Christian Churches in Canada 150
July 20-21 Gideons International, AGM 2012 500
Asian market updates
The Canadian Inbound Tourism Association (Asia Pacific) will be conducting an educational seminar in Toronto on August 28. If you are interested in learning more about the Asian travel trade market, this seminar will provide the current market situation, consumer mood, identify market opportunities and include a special presentation on how to work with the travel trade. The markets being covered are China, Japan, India and South Korea. Registration can be done online at:

GTHA/Tourism Toronto Annual Golf Tournament
July 18 is fast approaching! Have you registered yet for a day on the links? Will you make a hole in one? This tournament is open to all members of the Greater Toronto Hotel Association and Tourism Toronto. So polish those clubs and register here.

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“Microsoft has held this conference outside the United States only once, and it was in Toronto in 2004, when it was a much smaller event with only 4,000 delegates. “People loved the city,” Schoolenberg (of Microsoft) said, adding many commented on how safe and clean it was here. “Toronto is like a warm little city within a big city.”

— from Toronto Star
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
July 4-15
Toronto Fringe Festival
Various venues

July 6-8
Toronto Outdoor Art

Nathan Phillip Square

July 6-8
Honda Indy
Exhibition Place

July 6-22
Various restaurants

July 7 & 8
Salsa on St. Clair
St. Clair St West

July 7 & 8
Woodbine Park

July 13-15
Carabram - Brampton’s Multicultural Festival
Various locations

July 14-15
Irie Mississauga
Celebration Square

July 17-Aug 4
Toronto Summer Music Festival
Koerner Hall and Edward Johnson Building

July 20-29
Beaches International Jazz Festival
The Beach

July 22
Earlscourt Park

For a complete listing of events, please go to our online events calendar.

Test your knowledge of Toronto trivia! With Microsoft arriving and the focus on digital technology, we ask: What was the name of the first electronic computer in Canada, housed at the University of Toronto? Please send your answer to

Last time was a bit of trick because there were two possible right answers. Correct responders included:

Dustin Fuhs – Live Toronto
James Golden - Comfort Hotel Downtown
Anne Cunningham - Greyhound Canada

Both Alexander and Wood Streets are named after Alexander Wood who is considered the forefather of the Toronto gay community.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit

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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600