Please add Tourism Toronto News ( to your safe senders' list. That way you will receive Tourism Now fully formatted and with images intact every time.
Having trouble seeing this email? View online.

Tourism Now - September 12, 2012
Toronto’s popularity as a destination for Latin American travellers has been steadily increasing. This trend is clearly reflected in the chart below that shows arrivals into Ontario through June for the past three years. As compared with last year, arrivals from Brazil are up 9 per cent, arrivals from Mexico are up 12 per cent, arrivals from Chile are up 15 per cent and arrivals from Argentina are up 9 per cent.

Source: Statistics Canada
Upscale Argentinian coverage
As a result of a recent press tour, Expressions, an American Express magazine took a look at “Toronto Cultural and Modern.” Describing the city as at the vanguard of architecture and one of the most attractive cities in North America, Expressions exclusively reaches Argentine platinum card holders. The article has an advertising equivalency of $105,000.

Doquier magazine, based in Argentina, produced a feature on eclectic Toronto follwoing a recent press visit. This niche magazine is distributed in the province of Santa Fe and throughout Buenos Aires with a circulation of 4,000 upscale readers.

Cross-Canada coverage
A recent cover story in the London Free Press travel section resulted from a TT-hosted journalist visit and ran online in the Toronto Sun, Edmonton Sun, the Calgary Sun and Winnipeg Sun and St. Catherine Standard. “A different approach” highlights city’s summer activities such as kayaking, bike tours along the water and the CNE.

As well, Windsor Life ran a waterfront-focused feature in the magazine’s September issue, as well as online. The magazine is mailed to every business in the Windsor and Chatham/Kent area, as well as to over 72,000 homes in the region.

CONNECT tradeshow
From August 16-18, Team Toronto participated in Collinson Media’s hosted buyer, CONNECT reverse tradeshow. Over the course of the three-day event Team Toronto had more than 75 appointments with interested association and corporate buyers and was able to network with the more than 300 buyers in attendance. Participation in these events provides a direct pipeline of buyers interested in placing MC&IT business in Toronto.

MSN Travel gets edgy brought the Edgewalk experience to its 4 million daily visitors as the journalist’s cheeky account “Did I survive the CN Tower EdgeWalk?” ran on its home page in late August.

U.S. travel trade learns about luxury hotels
The print and online trade publication Travel Weekly was in Toronto for a TT-hosted visit earlier this year for a story on the city’s luxury hotel boom. The two-page spread features properties such as the Thompson Toronto, the Ritz-Carlton, Hotel Le Germain Maple Leaf Square and new Shangri-La, as well as the upcoming Four Seasons. Travel Weekly is written for U.S. travel agents, tour operators, corporate travel executives and travel industry suppliers.

Client networking
TT’s Ontario Association Sales team finished off the IncentiveWorks week with a client event August 23, at Toronto's waterfront. Five key meeting planners from the Ontario Association market enjoyed networking in a casual atmosphere that included a performance of Cavalia’s Odysseo and a “back stable” tour.

Brazilian travel publication
A gorgeous 17-page spread in Viaje Mais resulted from a recent press tour hosted by Tourism Toronto. Viaje Mais is a travel magazine based in Sao Paolo and reaches 82,000 monthly.

Chileans see Toronto’s diversity
The many faces of Toronto were the subject of a piece in Chile’s major daily newspaper El Mercurio. “Las Caras de Toronto” was the result of a recent press tour and the piece will reach El Mercurio’s 300,000 daily readers.

Get Reel
The Canadian Tourism Commission is reaching out to Canadians through its 35 Million Directors project to help create a new video to inspire more travellers from around the world to choose Canada for their vacation. Until September 15, any Canadian with a camera is invited to capture their favourite corner of our land and submit it via CTC’s website for a chance to be considered for the final two-minute video and win prizes. Tourism Toronto is encouraging all its members and partners to participate and spread the word so that Toronto’s, Mississauga’s and Brampton’s unique urban stories are told. This is our chance to share our favourite experiences and images of our destination to inspire our potential visitors!

Sports networking opportunity
The TT Sport Sales team, along with 18 members, will host the sixth annual tradeshow luncheon at the Sport Alliance Ontario facility on September 26. This year we’ll “Help Kids Reach Higher!” as we ask all the Sport Alliance Ontario attendees to join us for lunch and a mini tradeshow in order to raise funds for KidSports Ontario.

Upcoming Meetings & Conventions (300+ Delegates)

Dates Meeting/Group Name Attendees
Sep 10-17 Amer. Academy for Cerebral Palsy & Developmental Medicine 800
Sep 17-21 WorldatWork 300
Sep 21-22 International Team for Implantology 300
Sep 26-29 Cambridge House International Inc. 300
Sep 30-Oct 3 Investors Group 300
Sep 30-Oct 5 Canadian Tourism Human Resources Council 350
Oct 14-17 Canadian Wind Energy Association 3,000
Sep 20-23 Canadian Swimming Coaches and Teachers Association 300
The Ted Rogers School of Hospitality and Tourism Management Speaker Series "Learning for Tomorrow-In Practice Today" is on Wednesday, September 19 from 5:30 to 8:00 p.m. This year's speaker is Lou Heckler who will be taking attendees through his “27 steps to getting customers through your doors.” For more information and registration click here.

World Tourism Day at the Ted Rogers School of Management is on September 27 from 5:30 to 8:30. This year’s speaker, Michelle Mackenzie from the Canadian Tourism Commission, will talk about tourism development and trends in Canada.

New addition to the Member Care team
Member Care is ramping up efforts to service our members and have added a new addition to our team. Lisa Thompson is a familiar face at Tourism Toronto, but has now joined Member Care to further engage our more than 1,200 members. Please feel to contact her to say “hello” or introduce yourself at or 416-203-3848.

Membership Directory needs up-to-date info
The fall edition of the Tourism Toronto Membership Directory is currently in pre-production. If there have been any changes to the primary contact information such as email address, phone number or job title at your organization, please let us know so everyone will have the most current information. The 2013 Membership Directory will be arriving in your email in-box sometime in the coming month. Be on the lookout!
Welcome new members

Meeting Services
Sole Power Productions

Top Notch Livery

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"For 11 days this month Toronto will be the cinematic center of the universe during its annual film festival and hungry movie-goers will have plenty of food choices thanks to the city's flourishing restaurant scene."

Events page »

Update your listing »

Tourism Toronto 2011 Annual Report »
To Sep 16
Various venues

To Nov 4
Cirque du Soleil’s Amaluna
Big Top at Portlands

Sep 14-16
Queen West Art Crawl
Queen Street West

Sep 14-16
Ukrainian Festival
Bloor West Village

Sep 19-23
Canada’s Walk of Fame
Winter Garden and Massey Hall

Sep 20
Small World Music Festival launch
LULA Lounge

Sep 20-23
Fall Home Show
Direct Energy Centre

Sep 21-28
Various venues

Sep 23
Word on the Street
Queen’s Park Circle

Sep 29
Nuit Blanche
Various locales

For a complete listing of events, please go to our online events calendar.

Test your knowledge of GTA trivia! We’ve heard whispers that there’s a film festival going on in Toronto this week, so we want to know: What was the name of the film that opened the first Toronto film festival (then known as the Festival of Festivals) and what year was it?

Please send your answer to

The neighbourly types who were fastest on the draw last time were:

Jason Lambert - Mariposa Cruises

Carly Chow - Metro Toronto Convention Centre

Briar de Lange - Bloor-Yorkville BIA

Ana Monnard - The King Edward Hotel

They all knew that the world’s first Business Improvement Area was Bloor West Village.


We want to hear your feedback on this newsletter. Please contact Cathy Riches via with your thoughts and suggestions or to unsubscribe.

Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


Toronto & Ontario logos

207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600