Please add Tourism Toronto News ( to your safe senders' list. That way you will receive Tourism Now fully formatted and with images intact every time.
Having trouble seeing this email? View online.

Tourism Now April 11, 2012
Overnight visitors to Toronto from the U.S. and overseas tend to stay longer in the city, do more while they are here, and consequently spend more during their trips. As the charts below illustrate, in 2011, U.S. and overseas travellers accounted for 35 per cent of Toronto’s overnight visitors, but nearly 60 per cent of the total spending by visitors.

Visitor Chart

Expenditure Chart

Source: Tourism Toronto estimates based on Statistics Canada data
Top Model struts through Toronto
Tourism Toronto and partners welcomed the popular reality show, America's Next Top Model for a one-hour segment during Fashion Week that highlighted the CN Tower, One King West and the Distillery District. The show has aired in the U.S. and Canada and will be broadcast internationally in the coming months to millions of viewers.

Conference planners’ tradeshow
From March 26-29, Orlando welcomed a TT sales team along with 188 ConferenceDirect planners for its 2012 Annual Partner Meeting. Exceptional contacts were made at this reverse tradeshow as these planners work with a wide range of associations and corporations and were responsible for sourcing over 32,000 hotel room nights in 2011 for Toronto.

Canada media marketplace
A group of U.S.-based travel media gathered in San Francisco at the invitation of the Canadian Tourism Commission and TT’s Media Relations team was there to ensure the Toronto region was on their radar screens. Meetings with media in L.A. rounded out the trip in early April.

Spreading Toronto warmth in the Sunshine State
From March 25-29, TT’s Corporate Sales team travelled to Florida to attend the 8th Annual Pharmaceutical Meeting Management Forum along with the Canadian Tourism Commission. With 700 meeting planners from the life sciences industry as well as suppliers from around North America, networking opportunities abounded. The trip concluded at the Tampa Bay Meeting Professionals International chapter reception as well as sales calls that opened up more opportunities from the technology and financial industries.

Germany looks us up and down
After being hosted by TT’s Media Relations team, daily newspaper Saechsische Zeitung recently ran an article on Toronto titled "Up top, deep down" to its 250,000 readers in Germany.

Spring tradeshow at Queen’s Park
On March 28, TT’s government sales representatives, in partnership with the downtown government hotel sales managers, hosted a Sweet and Savory mini tradeshow at 900 Bay St., to spread some springtime cheer and hospitality to the over 120 government administrators that attended. Potential clients spent quality time at each vendor table, where leads where generated relationships established with this important group.

French Canada pleased by Toronto
CBC Television’s Pour le Plaisir was hosted by TT’s Media Relations team and resulted in an eight-minute segment on April 5. The national talk show is one of the most popular in French Canada and the segment showcased a range of Toronto attractions.

Toronto en francais
TT is working with Direction Ontario to showcase RTO5 and TT members in its l’Ontario en francais. The travel e-guide provides listings to Franco-Ontarians and Francophones throughout Canada.

Team work
TT’s Canadian Association and Sports sales teams joined together with Toronto hospitality sales representatives to network at the Senators game in Ottawa on March 20. With 14 key clients at the event, it was a chance to connect with large associations and Executive Directors from some of the premiere sports organizations.

A long tall weekend in Toronto
An item about CN Tower’s Edgewalk ran online and in print in Long Weekend magazine's spring/summer issue. A U.S. publication focused on short breaks in the Great Lakes region, Long Weekend has a circulation of over 65,000.

Registration is now open for Tourism Toronto’s AGM!
Hundreds of industry partners will be on hand for Tourism Toronto’s Annual General Meeting on June 5. The meeting starts at 3:30 p.m. with a networking reception immediately following, all at the Metro Toronto Convention Centre, South Building. An e-vite has been sent to members and partners which you can also find online. We hope you’ll join us!

Oprah brings opportunity
On the evening of April 16, TT, Oprah and her guest speakers will be enlightening eight senior meeting planners from the Canadian corporate market at Oprah’s Life Class show at the sold-out Metro Toronto Convention Centre.

Suiting up for sports in Canada
The Sport Sales team is heading to the Canadian Sport Tourism Alliance Sport Events Congress 2012 from April 17-20 in Richmond, B.C., along with city partners from Brampton and Mississauga. The event will see 350 delegates attending and TT connecting with key sport rights holders and organizations for one-on-one appointments.

Upcoming Meetings & Conventions (300+ Delegates)

Dates Meeting/Group Name Attendees
Apr 15-25 International Society for Performance Improvement 1,200
Apr 16-20 Future Shop, Mobile Audio & Digital Imaging ASW 700
Apr 25-29 Catholic Principals' Council of Ontario 500
Apr 25-29 International Congress of Oral Implantologists 500
Apr 29-May 2 Insiders Strategy Group 300
May 4-6 Ontario Liberal Party, Conference 1,000
May 4-7 Landmark Sport Group, Mississauga Marathon 7,000
National Meetings Industry Day
On April 19, Canada’s meetings sector is hosting its annual National Meetings Industry Day. Eight events will be held across the country including a luncheon hosted by MPI Toronto Chapter at the Delta Toronto East. Check MPI Toronto’s website for details.

Green Meetings Conference less than two weeks away
Learn all about the new APEX/ASTM international standards at the Green Meetings Industry Council Annual Sustainable Meetings Conference, and take a FREE train ride to get there. The conference runs from Apr 22-25 in Montreal, and anyone registered is being offered a complimentary ticket from Toronto to Montreal aboard VIA Rail. Click here to reserve your complimentary seat on the special Sustainability Train, which departs Toronto Union Station at 9:25 a.m. on April 22.

Celebrating Exceptional People
On April 27, the Greater Toronto Hotel Association will recognize outstanding "ambassadors" in the GTA hotel community at the 1st Annual Spirit Awards. GTHA members will celebrate their exceptional colleagues while enjoying an afternoon of camaraderie and delicious fare. Winners will be chosen through a nomination process. If you are a GTHA member and would like to nominate an associate or wish to purchase tickets please visit the GTHA website. Spirit Awards sponsorship packages are also available for organizations and businesses that provide goods and services to the hotel industry.
Business development opportunities for members
TT’s 2012 Business Activities Calendar is available to all members of Tourism Toronto. Check the calendar for all the sales and business development activities that the Meetings & Convention, International Leisure Trade and Member Care teams will be involved in this year, many of which member may take part in.

Welcome new members

Hampton Inn & Suites Airport

Redpath Waterfront Festival

Receptive Ground Tour Operator
(MLI) Muskoka Language International

Shoeless Joe’s (276 King St.)

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"BlueJays look really good! Can't wait to be back in TDot next week! 1stClassCity"

— Jose Bautista (aka @JoeyBats19) on Twitter Apr 4, 2012
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
To Apr 22 (Earth Day)
The McMichael Tree Project
McMichael Canadian Art Collection

Apr 12
The Kite Runner (Stage Presentation)
Living Arts Centre

Apr 12-21
Images Festival
Various locations

Apr 13-15
Blue Jays vs. Baltimore Orioles
Rogers Centre

Apr 13-15
Sing! Toronto Vocal Arts Festival

Apr 13-15
Green Living Show
Direct Energy Centre

Apr 20
Renee Fleming
Roy Thomson Hall

Apr 26 – May 6
Hot Docs Film Festival
Various locations

Apr 27
Guido Basso
Rose Studio Theatre

Apr 27 & 28
Creativ Festival
International Centre

For a complete listing of events, please go to our online events calendar.

Test your knowlege of Toronto trivia!

As we mark the opening of the baseball season, we’d like to know - which player has played the most games for the Toronto Blue Jays?

Please send your answer to

The bovine experts who correctly responded to the last trivia question were:

Nicole Vint - Atlific Hotels
Miranda E. Phillips - Holiday Inn Mississauga Toronto West
Glenda J. Fordham - Fordham P.R.
Susan Shackleton - Super 8 Downtown Toronto

They all knew that the outdoor cow sculpture by Joe Fafard at the TD Centre is called "The Pasture."


We want to hear your feedback on this newsletter. Please contact Cathy Riches via with your thoughts and suggestions or to unsubscribe.

Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


Toronto & Ontario logos

207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600