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Tourism Now - April 3, 2013
TOURISM SNAPSHOT
The Hotel Association of Canada is celebrating its 100th anniversary this year and is reflecting on accomplishments of the past years including its annual Travel Intentions Survey. A few of the key findings from the last seven years of data are:
  • Sixty per cent of leisure and business travellers make reservations online. Only 26 per cent and 29 per cent, respectively, did so in 2006;
  • One out of every four travellers said they are looking on social media sites to see what is being said about accommodations, while in 2009, none of the survey respondents said they were using social media to research hotels;
  • Loyalty programs have become a cornerstone for travellers. Over the past seven years, the importance of these programs has more than doubled for both leisure (from 19 per cent to 40 per cent) and business travellers (from 25 per cent to 56 per cent).

For more findings from the surveys, read the full article from the President of HAC.
RECENT HIGHLIGHTS
Toronto in Vogue
The highly influential style magazine, Vogue, selected Toronto as one of the world’s “buzziest cultural capitals” in “City Slickers: Four Destinations for the Urbanite's Spring Break.





Digital Dreams in Toronto
Tourism Toronto is again partnering with Digital Dreams, Canada’s largest EDM (Electronic Dance Music) festival, and offering hotel/ticket packages. The festival takes place Canada Day weekend – this year June 29 & 30 – and with major EDM artists in the line-up again this year, attendance is expected to be over 25,000. Digital Dreams packages are available via SeeTorontoNow.com.

Association executives gather
From March 10-13, Team Toronto joined about 600 association executives for the 10th Annual ASAE Great Ideas Conference in Colorado Springs. This conference has gained a reputation for exceptional, innovative learning and networking events. As part of our strategic partnership with ASAE, along with CTC’s Business Events Canada, we co-hosted the “Spot Learning Lounge” where each partner city hosted its own special events, as well as the Canada Night Dinner for clients.

Brit women learn about stylish TO
Toronto makes the list in the “Top 10 for 2013: North America” from Stylist magazine. Aimed at successful and sophisticated women aged between 20 and 40 years old, U.K.-based Stylist covers fashion, entertainment, arts and travel.

Washington Post Travel goes native
Keriwa Café, a Queen West restaurant devoted to First Nations and local cuisine, caught the attention of the Washington Post, and its 2 million readers online with “Smart Mouth: Native American Dining in Toronto.



Driving visitors to Toronto
The American Automobile Association’s Northern New England Journey was a part of a TT press tour which took place during TIFF last year. The two-page feature in the March/April 2013 issue examines the city and spots celebrities. This member publication of AAA Northern New England features tips for romantic and family weekend getaways and has a combined circulation of over 500,000.

DMAI events bring opportunities
Along with 500 industry leaders and high-value association executives, Team Toronto attended the prestigious 20th Annual Destination Management Association International’s Destination & Travel Foundation Dinner on March 13 in Washington, DC. The next day, TT joined 200 other destinations from around the world to exhibit at the Annual DMAI's Destinations Showcase, North America's largest one-day event bringing conference, convention and trade show professionals together with exhibiting meeting destinations. These events allowed TT to connect with existing clients as well as to develop new prospects.

Antiquing draws high-value visitors
As a result of TT’s Media Relations efforts, Departures.com included Toronto in its “Top Destinations for Antiques.” Highlighted among other stylish international destinations, Toronto’s antiquing hot spots include Cynthia Findlay Antiques, Queen West Antique Centre and the Gladstone Hotel. Published for American Express Platinum Card and Centurion members, Departures.com focuses on vacations, travel, fashion, food and culture.

Dram Fine Time in Toronto
TT’s Media Relations, in partnership with OTMP and CTC, hosted an Australian writer in 2012. The visit resulted in an article on Toronto’s Distillery District that appeared in the Sydney Morning Herald as well as more than 12 regional online newspapers throughout Australia.

WHAT'S NEXT
National Sport Leaders in Canada
The Tourism Toronto Sport Sales team is heading to the Canadian Sport Tourism Alliance Sport Events Congress 2013 from April 8-10 in Ottawa. This one of a kind congress for Sport Tourism in Canada will see 350 delegates attending and TT connecting with key sport rights holders and organizations for one-on-one appointments.

CDX13
From April 30-May 3, Team Canada will participate in this exclusive event that is focused on education, networking and relationship building amongst Conference Direct’s Top Customers, Associates and Partners in Palm Springs, California. The group will exchange business ideas and explore industry trends while enjoying an opportunity to network and build relationships. This event is another strategic partnership with Conference Direct, alongside CTC’s Business Events Canada, which has proven to provide potential business to the community.

D.C. sales mission
Tourism Toronto will be joined by six TT members April 2-3, for our Annual Washington, D.C. Sales Mission. We will be conducting a series of sales calls and presentations as a “city sell” to high-value association clients, association management companies and third-party meeting planning and site-selection companies. In addition, we will host a Signature Client Event for 16 top clients and prospects.

Upcoming Meetings & Conventions (200+ Delegates)

Dates Meeting/Group Name Attendees
Apr 4-8 American Comparative Literature Association 500
Apr 5-7 Liberal Party of Canada 5,000
Apr 12-21 Players’ Championship 200
Apr 13-16 Canadian Corporate Counsel Association 200
Apr 14-16 Responsible Gambling Council 200
Apr 14-17 Ontario BIA Association 200
Apr 17-19 Canadian Produce Marketing Association 3,200
INDUSTRY EVENTS
On May 8, the second annual Meetings Industry Euchre Tournament will take place at The Allstream Centre at Exhibition Place. In support of the Princess Margaret Hospital for Cancer Research, and co-sponsored by Tourism Toronto, funds raised will be matched by Scotiabank. Experts and novices alike are welcome. Register here.

To sponsor or donate prizes contact: Stephanie Lander, Allstream Centre: Slander@allstreamcentre.com or 416-263-3377.

For more information: Sheila Wong, BBW International Inc.: swong@bbwinternational.com or 416-565-6692.
MEMBER FOCUS
Concert venues: increase exposure for your events
Using Toronto.com’s popular events page is a great way to increase exposure for your event. In addition, events posted there are pulled into Tourism Toronto’s “See Toronto” mobile app, for even more valuable exposure. The app is available for free download for a variety of operating systems and devices. To list your event, visit www.toronto.com to register and receive your password.
Welcome new members

Attractions
Toronto's Festival of Beer

Meeting Services
Landing Talent

Patrick Roberge Productions

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"Canada’s largest metropolis is a wonderland of wine bars, concert venues, and artisan ateliers for the indie-inclined connoisseur."

Vogue magazine
Events page »

Update your listing »

Tourism Toronto 2011 Annual Report »
Apr 4-6
Ballet Creole
Fleck Dance Theatre

Apr 6-13
Opera Atelier’s Magic Flute
Elgin Theatre

Apr 6
Brampton Arts in Bloom
Rose Theatre

Apr 9-21
TIFF Kids
TIFF Bell Lightbox

Apr 11
34 Punaladas
Lula Lounge

Apr 12-14
Green Living Show
Direct Energy Centre

Apr 12
Sarah Slean
Living Arts Centre

Apr 13
Leafs vs. Canadiens
Air Canada Centre

Apr 25-May 5
Hot Docs Festival
Various venues

Apr 26-27
Creativ Festival
International Centre

May 1-31
Scotiabank Contact Photography Festival
Various venues

For a complete listing of events, please go to our online events calendar.


ABOUT TOURISM NOW


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism, Culture and Sport as Regional Tourism Organization 5. For more information please visit www.SeeTorontoNow.com

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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600