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Tourism Now - August 15, 2012
TOURISM SNAPSHOT
India has been one of Toronto's fastest growing visitor markets over the past several years and that growth is continuing in 2012.
  • Indian visitor numbers grew 21 per cent in 2010 and 19 per cent in 2011;
  • Early indicators suggest this trend is continuing into 2012, as Indian arrivals into Ontario are up 13 per cent through May;
  • Indian visitors to the Toronto region spend an average of 18 nights here, longer than visitors from any other major market;
  • Indian visitors to the Toronto region are especially likely to visit Mississauga (36 per cent) and Brampton (34 per cent).

Sources: Statistics Canada and Tourism Toronto Visitor Survey
RECENT HIGHLIGHTS
Digesting Toronto
The highly respected American publication, Architectural Digest, tapped three prominent Torontonians in the culture, culinary and design realms for favourite haunts in their neighbourhoods for "Toronto Rising" in the September 2012 issue. The article was the result of outreach by Tourism Toronto's Media Relations team and will be read by 800,000 sophisticated, affluent devotees of architecture and design.

Opportunities flow from First Nations' event
TT had the opportunity to exhibit at the Assembly of First Nations Circle of Trade Show during the AFN Annual General Assembly held at the MTCC July 17-19. Rather than handing out giveaways, TT opted to engage delegates by enlisting their help with filling bags full of healthy snacks that were later donated to children of the Native Child and Family Services of Toronto day care and day camp programs. Feedback on this interactive initiative was very positive!

Chile sees our artsy side
Toronto recently made its debut in two of Chile's popular magazines, Luz, an upscale women's lifestyle outlet and iPOP, a pop culture publication. The writer was inspired by the creativity and music in the city during a hosted press tour in June 2012.

Capital gains
Six members from various regions of the GTA teamed up with TT convention sales reps to target national association, federal government and union clients in Ottawa. From August 13-15, joint sales calls, networking at MPI Ottawa's annual golf tournament and a client reception were used to move toward closing business with clients for future years in Toronto.

Meeting in St. Louis
Toronto had a strong presence in St. Louis, Missouri for the Meeting Planners International World Education Congress July 28-31. MPI WEC is one of the largest events of the year for the meetings industry and features networking events, a hosted buyer program and educational sessions. Tourism Toronto had approximately 60 appointments with qualified buyers.

Buffalo roams in Toronto
As a result of a TT Media Relations press tour in May "Experience Toronto" was the cover story of the July 29 Sunday edition of The Buffalo News travel section with highlights including the CN Tower's Edgewalk, bike and food tours and Harbourfront Centre, to name a few.

Online magazine The Traveler's Way ran Toronto: Crazy Culinary Adventures which features a Kensington Market scavenger hunt by the Culinary Adventures Company, plus the Toronto Bicycle Tour Company and St. Lawrence Market cooking classes.

Buffalo Spree Magazine has published multiple articles on Toronto, the latest being in the August issue. The piece highlights the Gladstone Hotel, the St. Lawrence Market, the Art Gallery of Ontario and there's an additional full-page piece dedicated to the AGO's Picasso exhibit. Buffalo Spree is a full-colour, glossy lifestyle, travel and entertainment magazine with a circulation of 139,000 per month.

HuffPo
A moving narrative about the Edgewalk experience on Huffington Post Travel Blogs resulted from a hosted press trip in June. The Huffington Post receives 6.5 million visitors monthly.
WHAT'S NEXT
Upcoming Meetings & Conventions (500+ Delegates)


Dates Meeting/Group Name Attendees
CENTRAL    
Aug 16-20 Ontario Summer Games 8,000
Aug 19-24 International Society of Systems Biology 1,000
Aug 20-23 Meetings Canada, IncentiveWorks 1,000
Aug 26-31 International Ozone Commission 600
Aug 27-Sep 16 International Association of Machinists & Aerospace Workers 2,000
Aug 30- Sep 4 N.A. Chinese Invitational Volleyball Tournament 1,750
Sep 20-27 Canadian Wind Energy Association 3,000
INDUSTRY EVENTS
Asian market updates
The Canadian Inbound Tourism Association (Asia Pacific) will be conducting an educational seminar in Toronto on August 28. If you are interested in learning more about the Asian travel trade market, this seminar will provide the current market situation, consumer mood, identify market opportunities and include a special presentation on how to work with the travel trade. The markets being covered are China, Japan, India and South Korea. Registration can be done online at: www.eply.com/ECCseminar2012

PEOPLE & PLACES
TownePlace Suites Mississauga - Airport Corporate Centre has announced it's open to the public after a $17 million transformation. Formerly the Sandalwood Suites Hotel Toronto Airport, this 173-room all-suite hotel has been entirely redesigned. Check the website for further details.

MEMBER FOCUS
Member-to-member offers
If your business or service has a special offer that you would like to extend to others in the industry, take advantage of your Tourism Toronto membership and let your fellow members know via our website. Having other businesses experience what you offer so they can pass the word to their partners or clients can be a great way to increase your reach. You could also consider offering a discount exclusive to fellow members. If you have such an offer please email it to Michael Persaud at Michael@torcvb.com

Welcome new members

Restaurants
Mistura

Sopra Upper Lounge

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Consumer e-Newsletter Consumer e-News

"Wickedly fast greens, water on 13 holes and dozens of sand traps spell trouble as Lionhead's Ted Baker-designed Legends course weaves its way through the forests and wetlands of the Credit River Valley to the northwest of Toronto."

— From Canadian Golf Traveller
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
To Aug 19
Summerworks
Various venues

To Aug 25
Great Ontario Salmon Derby
Various lakes and streams

To Aug 26
Jalna Revisited: 85th Anniversary of Mazo de la Roche's Award Winning Novel
Bradley Museum Anchorage

To Aug 26
Picasso: Masterpieces from the Musée National Picasso
AGO

To Sep 3
Circus! The Exhibition
Ontario Science Centre

Aug 16-19
Ontario Summer Games
Various venues

Aug 16-19
Mosaic – South Asian Heritage Festival of Mississauga
Celebration Square

Aug 17-Sep 3
Canadian National Exhibition
Exhibition Place

Aug 19
LobstahPalooza
99 Sudbury

Aug 23-26
Scotiabank Buskerfest
St. Lawrence Market area

Aug 24-26
TELUS TAIWANfest
Harbourfront Centre

For a complete listing of events, please go to our online events calendar.

Test your knowledge of GTA trivia! As we focus on Mississauga's culture and heritage, we want to know the name of the cottage Mazo de la Roche lived in while writing the global literary hit of the 1920s and 1930s, Jalna.

Please send your answer to newsletter@torcvb.com. The first to respond gets a mention in the next newsletter!

The top seeds from last time were:

Janet Lewis - Orangefish

Suzanne Cinq-Mars - Metropolitan Hotels

Steven Hellmann - Foodies on Foot

They all knew that the male tennis player who has won the most Rogers Cups is Ivan Lendl.

ABOUT TOURISM NOW


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit www.SeeTorontoNow.com

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