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Tourism Now April 25, 2012
As can be observed in the chart below, arrivals to Ontario from China have increased considerably since 2010. In January and February 2012, arrivals were up 13 per cent over the same period last year, and 2011 was up 52 per cent over 2010. As well, Toronto received over 140,000 overnight visitors in 2011, up 25 per cent over 2010. The increasing number of arrivals from China bodes well for Toronto, as Chinese visitors tend to stay longer in the city than the average overnight visitor (12.5 nights vs. 3.8 nights) and spend more money ($1,134 per party vs. $474 per party).

China Arrivals to Ontario

Toronto book heightens Chinese awareness
A major media mission to China last week brought more than 100 journalists to events hosted by Tourism Toronto in the three targeted markets of Beijing, Shanghai and Guangzhou. Last year, Tourism Toronto invited six top Chinese photographers to Toronto to capture their impressions of the city and region, including Mississauga, Brampton and Niagara. Having created an elegant gift book with the photos, Tourism Toronto launched the book to media and trade partners in China to raise interest and awareness in Toronto. The events generated at least 40 media stories in the first 48 hours.

Relax, Recharge, Renew media coverage
Hotel Interactive has published a wonderful article about our signature RRR program and features a few of the many supportive member companies who help sustain it. As one of the main pillars of our CSR efforts, Relax, Recharge, Renew provides weekend breaks to parents of special needs children throughout the year. Thank you to all who donate! For more information, or to donate, please contact Cathy Riches.

HuffPo slideshow
From the CN Tower to West Queen West to Niagara Falls, Huffington Post Canada highlights the region in 10 Great Things To Do In Toronto This Spring And Summer.

Sales mission to South America
TT's International Leisure Trade Sales team, together with member companies, recently conducted a sales mission to the key cities of Sao Paulo, Brazil, Buenos Aires, Argentina and Santiago, Chile. The Toronto team met with over 100 tour operators during the Braztoa Tradeshow in Sao Paulo and sales calls to key client offices. Additionally, in each city the team staged educational seminars for 200 travel agents and hosted client events for top trade clients.

Argentinians tune in to Toronto
TVArg which has 4 million subscribers in Argentina and reaches 1.5 million more in neighbouring Colombia, Uruguay, Chile and Paraguay, aired a series of shows on Toronto as a result of a hosted media visit to the city. Several segments on Toronto attractions may be viewed on YouTube. TVA is also carried in the U.S. on Hispanic Television Network, JumpTV and AlternaTV.

Toronto on FOX recently highlighted 5 top must-see sights to visit in Toronto on its online travel section. website attracts 13.7 million unique users per month.

Midwest sales mission and media result
In early April, TT's International Leisure Trade Sales team led a seven-member sales mission to Chicago and area and met with 20 key tour operator clients who sell both adult FIT/group and student educational programs. These one-on-one meetings at clients' offices around Chicago and Milwaukee resulted in several potential business leads for participating members and the destination for 2012-13.

The Windy City Times ran a piece on Toronto a result of a December 2011 holiday press tour hosted by TT's Media Relations team. The Windy City Times reaches 34,000 LGBT readers print and online in the Chicago area.

Registration is now open for Tourism Toronto's AGM!
Hundreds of industry partners will be on hand for Tourism Toronto's Annual General Meeting on June 5. The meeting starts at 3:30 p.m. with a networking reception immediately following, all at the Metro Toronto Convention Centre, South Building. An e-vite has been sent to members and partners which you can also find online. We hope you'll join us!

Upcoming Meetings & Conventions (300+ Delegates)

Dates Meeting/Group Name Attendees
Apr 25-29 Catholic Principals' Council of Ontario 500
Apr 25-29 International Congress of Oral Implantologists 500
Apr 29-May 2 Insiders Strategy Group 300
May 4-6 Ontario Liberal Party, Conference 1,000
May 7-10 Canadian Association of Schools of Nursing 400
May 7-14 Taekwondo Canada, Canada Open & World Para Open 2,000
May 13-14 Music Industries Association of Canada 2,000
May 4-7 Landmark Sport Group, Mississauga Marathon 7,000
WBEY free spring training sessions
We've Been Expecting You is an initiative to help further develop a culture of hospitality excellence throughout the city so that visitors feel welcomed and informed while in Toronto. The program includes training sessions for members of the hospitality, tourism and service sectors, free of charge. Register now for the 2012 spring training sessions.

Leadership seminar
Former Walt Disney World executive Lee Cockerell is leading a seminar on May 16. In support of public education enrichment in the GTA, Reptilia's charitable foundation has arranged for Mr. Cockerell to give a morning seminar on "Leadership the Disney Way." Information and tickets can be found here.
Thank you to all who participated in Tourism Toronto's first member mixer of the season, Adrenaline 4 Foodies at The Drake Hotel. The event attracted a mix of 200 hospitality industry, foodies, bloggers, members and media. The networking was lively and many new business relationships were forged as a result. Watch for details of the next member mixer coming soon!

Welcome new members

Hilton Garden Inn Toronto/Brampton

Niagara Vintage Wine Tours

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5th Element Events

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"...offering appealing, hip neighborhoods and unusual attractions in town, complemented by a handful of one-of-a-kind destinations just a short drive out of the city. Simply put: There's a ton to see."

— Huffington Post
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
Apr 26-May 6
Hot Docs Film Festival
Various locations

Apr 27 & 28
Seattle Mariners at Toronto Blue Jays
Rogers Centre

Apr 27-May 31
Scotiabank CONTACT Photography Festival
Various venues

May 1
Picasso: Masterpieces from the Musée National Picasso, Paris
Art Gallery of Ontario

May 2-5
World Stage - Compagnie Käfig
Fleck Dance Theatre

May 2-6
Bach and the Violin
Trinity-St. Paul's Centre

May 4-5
Tequila and More Show
Metro Toronto Convention Centre

May 6
Goodlife Fitness Marathon
Start: Mel Lastman Square

May 9-19
LULA Lounge

Open May 15
Cavalia's Odysseo
White Big Top - Portlands

May 18-25
Punjabi International Film Festival
Various venues

For a complete listing of events, please go to our online events calendar.

Test your knowlege of Toronto trivia!

As we look forward to the month-long Scotiabank CONTACT Photography Festival we'd like to know – what is the name of the massive collection of photographs donated to Ryerson University?

Please send your answer to

The baseball experts who correctly responded to the last trivia question were:

Miranda E. Phillips - Holiday Inn Mississauga Toronto West
Jason Lambert - Mariposa Cruises
Brian Vaughan - Courtyard & Residence Inn by Marriott, Mississauga / Meadowvale
Bill Smith - CSTT Sports Management
Robert J. Meyer - Delta Toronto Airport West

They all knew that the player who has logged the most games with the Toronto Blue Jays was Tony Fernandez.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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