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Tourism Now - February 6, 2013
TOURISM SNAPSHOT
Visitor arrivals and spending continued to trend upward in Toronto in 2012 led by sustained growth in U.S. and international travelers. In the face of continued headwinds, hotel performance remained steady for the year, highlighted by the following key statistics:
  • An approximate 1% increase in total room nights sold saw the Toronto region surpass the 9-million-room-nights plateau for the second year in a row
  • Hotel occupancy was 67.6%, placing Toronto 11th among the top 28 North American cities
  • The average daily room rate was $137.18 which ranked 8th out of the 28 cities and shows Toronto continues both to be in high demand among travellers and adapt to the new economic realities of a neutral exchange rate.
Source: Smith Travel Research
RECENT HIGHLIGHTS
Getting Away to Toronto
Away.com, an editorial division of the popular travel site Orbitz.com, recently published its “2013 Operation Vacation” and Toronto is among the editors’ picks. The idea of the feature is to inspire readers to use their vacation days in 2013 with trips that range from two-day getaways to ten-day once-in-a-lifetime adventures. Away.com receives 1 million monthly visitors to its site.

Going behind the Wall
The Chinese version of Tourism Toronto’s website is now being hosted in China. The significance of moving behind “the great firewall” is that Chinese residents will get more direct access and faster response times from the site, enabling them to research and book Toronto as a destination with more ease. The new site will enhance our continuing media relations efforts and partnerships with Chinese travel trade companies that feature Toronto in their package sales offerings.

The move is a culmination of a year-long project to upgrade our international websites - French, Korean, Japanese, Portuguese, Chinese, Italian and German - with enhanced information on Toronto as a destination, our major attractions, festivals and events. In addition, a French Canadian site has been created that is distinct from our international French site, and includes more detailed planning information that is appropriate for our growing Quebec audience.

National Tour Association
A representative from TT’s International Leisure Trade Sales team, together with 7 member companies, was in Orlando, Florida, January 20 -24, to attend the National Tour Association Convention Marketplace. This annual trade event brings tour operators from across the U.S. and Canada for timed appointments with suppliers. During the marketplace session, staff met with 34 trade clients focused on FIT, student, senior and adult group travel and is following up with leads for 2013 business opportunities.

NY Post
On the heels of a December 2012 press visit, the New York Post took a wide-ranging look at the city in “Toronto is in the groove.” Highlighting everything from skating on the Natrel Rink at Harbourfront to an art tour on Queen West the piece online and in print reached over 3 million readers.

Brazilian coverage
Articles in Brazilian publications resulting from two separate press trips hosted by TT’s Media Relations team emerged in December. First was a piece showcasing cosmopolitan Toronto in Correio do Povo newspaper, which is the leading daily newspaper in southern Brazil with a circulation of 150,000 daily.

Also the travel/food/wine editor with O Globo newspaper concentrated on ice wine for his latest piece on the Toronto region. O Globo is based in Rio de Janeiro with distribution throughout the country of 500,000.

Philadelphia Gay News
TT hosted a travel writer from the Philadelphia Gay News before the holidays which resulted in “In winter, Toronto is a wonderland.” Reaching the important LGBT readership in the Philadelphia area, The Philadelphia Gay News is a weekly newspaper with a circulation of 15,000.

WHAT'S NEXT
Upcoming Meetings & Conventions (200+ Delegates)

Dates Meeting/Group Name Attendees
Feb 10-15 Aboriginal Financial Officers Association 1,000
Feb 18-25 NA Folk Music & Dance Alliance 1,000
Feb 25-28 Chiefs of Ontario, Health Forum 2013 200
Feb 27-Mar 1 Association of Ontario Land Surveyors 500
Feb 28-Mar 2 Festivals & Events Ontario, 2013 Annual Conference 200
PEOPLE & PLACES
MTCC at forefront of digital events
The Metro Toronto Convention Centre has been designated a verified Digital Event Center™ by The Virtual Edge Institute®. The first in Canada, the designation recognizes that an organization is “dedicated to advancing engagement around events, meetings, learning and marketing programs through technology and best practices.” The initiative is “one more way we are demonstrating our commitment to helping our customers produce successful events,” said Barry Smith, President & CEO, Metro Toronto Convention Centre.
MEMBER FOCUS
2013 Member Event Series
Tourism Toronto holds many exclusive events that provide a forum for members to interact and find synergies that facilitate business with one another via informative tourism industry education. Upcoming events for 2013 can be found on the Member Events section of our website. The list will be updated regularly with new events throughout the year. The first one of the year is on February 12 about environmentally-sustainable events and is free to attend, so be sure to check out the details and sign up now!

If you have any seminar or education topic recommendations, please forward your ideas to Lisa Thompson at lthompson@torcvb.com.

Welcome new members

Accommodations
St. Michael's Conference and Residence

Attractions
The Guvernment Nightclub Complex

SUPsurf

Industry Supplier
DobbernationLoves.com

Meeting Facility
St. Michael's Conference and Residence

Meeting Services
Elements Event Management

Mitacs Conference Services

SGP Conference and Events

Restaurant
Ajisen Ramen

Chutneys Fine Indian Cuisine

earth Bloor Street West

earth Rosedale

Taste of China

Receptive Ground Tour Operator
Zen Travel

Retail
Trove

Winners Beauty and Figure Centre Ltd.

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"Toronto is becoming certifiably hip: architecture by Gehry and Libeskind, a huge annual film festival, a boom in hotel construction (including a new Four Seasons in Yorkville), and restaurants from David Chang and Daniel Boulud."

— from Away.com
Events page »

Update your listing »

Tourism Toronto 2011 Annual Report »
To Feb 28
Tristan und Isolde
Canadian Opera Company

Feb 7-10
Toronto Sportsmen’s Show
Direct Energy Centre

Feb 8
Fran Lebowitz in conversation w/Jian Ghomeshi
Massey Hall

Feb 13-17
The Full Monty
Rose Theatre

Feb 13
From Burgundy to Bordeaux
Bata Shoe Museum

Feb 14-17
Winterfolk Blues & Roots Festival
Monarch’s Pub - Delta Chelsea Hotel

Feb 14-23
Dracula - A Love Story
Casa Loma

Feb 15-18
Family Day Weekend
CN Tower

Feb 18
Family Day
Museums of Mississauga

Feb 19
Maroon 5
Air Canada Centre

Feb 26-Mar 7
Human Rights Watch Film Festival
TIFF Bell Lightbox

For a complete listing of events, please go to our online events calendar.
ABOUT TOURISM NOW


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism, Culture and Sport as Regional Tourism Organization 5. For more information please visit www.SeeTorontoNow.com

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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600