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Tourism Now - June 20, 2012
Toronto has long been a popular destination for LGBT travellers. The value of the LGBT market was underscored in the results from an online survey that Tourism Toronto has been conducting among passport holders in major American cities:
  • 63.3 per cent of LGBT respondents claimed they were “very likely” to take an overnight leisure trip to a major North American city by plane in the next year.
  • 35.5 per cent stated they were “very interested” in visiting Toronto for leisure.
  • 82.8 per cent claimed that if they were to visit Toronto for leisure in the future they would stay for at least 3 nights.
  • 90.3 per cent claimed that if they were to visit Toronto for leisure in the future they would stay in a hotel.
Escape to Toronto
Tourism Toronto has launched its summer marketing campaign in Ontario, upstate New York and Montreal. "Summer Escapes" encourages potential visitors to break out of their regular routine and enjoy a weekend of restaurants, shopping, events and attractions in Toronto. Packages and trip ideas tailored to couples, families, girlfriends and guys getaways can be found at The campaign includes radio ads and contests and extensive online promotions, as well as clever 3D chalk installations in Ottawa, Kingston, Sudbury, London, Buffalo and Montreal throughout June. Photos of people enjoying the installations can be found on the Toronto Facebook page.

Wall Street Journal
"The city that used to be a stand-in has become a standout." So began a full-page weekend Travel section feature on Toronto in the Wall Street Journal this past Sunday. The story looks at the growing momentum in Toronto from the architectural and condo boom to emerging neighbourhoods and summer festivals. With a readership of 8 million, the story reaches an influential audience both in New York and nationally.

In-market mission means media
As a result of TT's South American media mission last month, coverage has been pouring in including this story in the major Brazilian daily O Globo. The piece ran in print (circulation 257,000 daily) and online (70 million web visitors) highlighting the city's latest luxury hotel and restaurant additions.

Bonjour Toronto!
As part of TT's key cities initiatives, the International Leisure Trade Sales team recently hosted five trade clients from France. Tour operators from Paris and Lyon received five days of destination training that focused on attractions, tours, restaurants and hotels that are of specific interest to the French market, along with showcasing Niagara Falls and the wine region. As a result of this familiarization trip, the operators are interested in developing new FIT standalone Toronto programs for 2013, and positioning Toronto to the French market as an alternative to New York City for 2012 pre-Christmas shopping.

Montrealers learn about urban adventure
As a result of a TT press tour in May 2012, coverage highlighting Toronto's adventurous side - in the air on the water and on the table - ran on and in the daily commuter paper 24 Hours, reaching thousands of Montrealers.

Ohio sees Toronto in two days
The Cleveland Plain Dealer's "Two Days in Toronto" which appeared on June 3 both in print and online, shows Toronto through text and a gorgeous and fun photo journal. The Cleveland Plain Dealer is Ohio's largest newspaper and has a circulation of over 400,000.

Chileans inspired to bring children to TO
As a result of a family fun press tour hosted by TT's Media Relations team in August 2011, Capital Magazine based in Santiago ran a feature story on family travel to Toronto in the May 2012 issue. Capital is a Chilean magazine that is targeted to upper income business executives and professionals.

Meeting smart in Toronto
In the June issue of Smart Meetings magazine "A Colorful Cultural Quilt" highlights the city's world-class conventions-hosting capabilities. With a circulation of 44,000, Smart Meetings is a guide targeted to meetings professionals in North America and the Caribbean.
Also in June, Prevue magazine shows meeting planners how to get the best out of their Toronto events in a four-page feature. Prevue reaches 45,000 meeting and incentive planning professionals.

Taking Toronto glam to London World Pride
Tourism Toronto is partnering with Pride Toronto and OTMPC to send a team to talk up Toronto World Pride 2014 during this year's World Pride festivities in London. Multiple events including Team Toronto marching in the parade and hosting a handover media suite, plus a promotional campaign that will see 20 London cabs wrapped in Toronto fabulousness for a month, are sure to raise awareness of the destination among LGBT travellers.

Upcoming Meetings & Conventions (500+ Delegates)
Dates Meeting/Group Name Attendees
June 23-27 International Symposium on Pediatric Neuro-Oncology 1,000
June 25-27 Canadian Centre for Emergency Preparedness 800
June 25-26 Ontario Solar Network 500
June 26-29 International Orthoptic Association 600
July 1-23 Ont Deaf Sports Assoc/World Deaf Athletics Championships 5,000
July 3-12 Microsoft Worldwide Partner Conference 15,000
July 9-12 Athletics Can. Toronto International Track and Field Games 8,000
June 20-30 Order of the Amaranth 600
Asian market updates
The Canadian Inbound Tourism Association (Asia Pacific) will be conducting an educational seminar in Toronto on August 28. If you are interested in learning more about the Asian travel trade market, this seminar will provide the current market situation, consumer mood, identify market opportunities and include a special presentation on how to work with the travel trade. The markets being covered are China, Japan, India and South Korea. Registration can be done online at:

Sustainability consortium invites new members
In 2010, Partners in Project Green brought together Toronto's hospitality leaders to form a “sustainability consortium,” known as Venues Aligned for Sustainability Excellence (VASE) to collaborate on environmental issues affecting their operations. VASE is a facilitated team of venues, hotels and hospitality organizations from around Toronto Pearson that focuses on accelerating sustainability performance within its industry. As market demand for greener and more sustainable events and venues increases, the hospitality sector is adapting to offer more sustainable services. VASE is making great strides in its efforts to become leaders in sustainability but faces environmental challenges unique to its sector. These challenges are better overcome with the support and shared learning members gain as a part of VASE.

Organizations interested in joining VASE are invited to contact Partners in Project Green:

Jennifer Taves, Project Coordinator, Partners in Project Green
(416) 661-6600 ext. 5570

Four Points by Sheraton GM recognized for heroic action
A "Certificate of Recognition" was recently awarded by the Mississauga Fire Chief to Errol Gilhooly the General Manager of Four Points by Sheraton Toronto Mississauga. He was awarded the certificate for his swift action that saved the life of an elderly woman who was choking.

The certificate states, "You performed the heimlich procedure and removed the obstruction on the first attempt which likely saved her life and then proceeded to call 911. Your actions that day are very commendable and an excellent example of a responsible citizen..."
GTHA/Tourism Toronto Annual Golf Tournament
Show your stuff on the links! The GTHA/Tourism Toronto Annual Golf Tournament is on July 18 at the Lionhead Golf and Country Club in Brampton. If you would like to be a sponsor, please fill out the form when you register.

Summer's coming! List your event
With visitors planning their summer vacations in Toronto, now more than ever is the time to make sure your event is in our website's Calendar of Events. Please send a 40-word description, along with the title, the start and end dates, address and a website. If there are any costs involved please include it in your description. You can email all those details to Michael Persaud at To enhance the listing, please send a JPG image to be added to the event.

Welcome new members

Ontario Craft Brewery Tour

Meeting Services
Marmar Corporation

Yellow House Events

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"Being one of the most open and accepting cities in the world is only part of what draws gay Americans to Toronto to get hitched. Toronto, which is home to the largest gay community in Canada, is also a booming metropolis and a rich cultural melting pot."

— from Passport magazine
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
June 21-24
Redpath Waterfront Festival
Queen’s Quay from Spadina to Jarvis

June 22-24
Franco Fete

June 22-July 1
TD Toronto Jazz Festival
Nathan Phillips Square (mainstage)

June 22-July 1
Toronto Pride Festival
Various venues

June 23-24
Tim Horton’s Toronto International Dragon Boat Race
Centre island

June 24
Queen’s Plate
Woodbine Racetrack

June 30 & July 1
Digital Dreams Music Festival
The Flats at Molson Canadian Amphitheatre

June 30-July 2
Scotiabank CHIN Picnic
Exhibition Place

July 1
Canada Day
Mississauga Celebration Square

July 4-15
Toronto Fringe Festival
Various venues

July 6-8
Toronto Outdoor Art Exhibition
Nathan Phillip Square

July 17-Aug 4
Toronto Summer Music Festival
Koerner Hall and Edward Johnson Building

July 22
Earlscourt Park

For a complete listing of events, please go to our online events calendar.

Test your knowledge of Toronto trivia! Which street in Toronto’s Gay Village is named after the merchant and magistrate generally considered the forefather of the Toronto gay community?

Please send your answer to The first to respond gets a mention in the next newsletter!

The first correct responder from last time was:

Rachel Berman - Marcel's Bistro / Le Saint Tropez / Zazou Private Dining & Events

She knew that Casa Loma was, at the time of building, the largest estate in all of North America.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600