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Tourism Now - July 18, 2012
Brampton is a growing city within the Toronto area and plays a unique role in the tourism offering of the region. The following facts highlight a few of Brampton’s many attributes:
  • It is the second fastest growing of Canada’s large cities with a population of just over 524,000
  • Residents represent over 170 cultures and speak 70 different languages
  • Brampton offers 6,000 acres of parkland
  • When asked to rate how satisfied they were with their overall visit, visitors who included Brampton in their trip rated their experience a strong average score of 8.3 out of 10
Proud to promote World Pride
As hosts of the next World Pride in 2014, Toronto had a strong delegation in London this month for this year’s World Pride. Tourism Toronto, along with partners Pride Toronto, OTMPC and Travel Gay Canada, were a highly visible force throughout the week, hosting VIP events, marching in the parade and hosting a media suite that was visited by more than 100 LGBT media.

Chinese tour operators take in Toronto
TT’s International Leisure Trade Sales department, in partnership with the OTMP, recently hosted 15 tour operators from various cities in China during a familiarization tour to Eastern Ontario. During their two busy days in Toronto, the group visited several area attractions and educated themselves on the destination to assist them in their sales efforts back in China.

Brazilian daily
As a result of a recent media visit the major daily newspaper Folha de Sao Paulo ran a cover story plus a nine-page feature in its Saturday edition. Additional items showcasing Toronto attractions ran online. Circulation for the influential publication is 300,000+ and the equivalent advertising value for the coverage is $740,000.

Quebec sees Toronto from on high and on two wheels
TT’s Media Relations team has hosted a number of Quebec-based journalists in recent months including a Journal de Montreal writer who was in Toronto to experience unique things on behalf of readers for his "J'ai essayé pour vous" column. His visit resulted in two articles, with more to come. The first full-page colour piece is on the CN Tower's Edgewalk which also appeared in Journal de Quebec and the second is on the Fairmont Royal York Hotel and its rooftop apiary. Journal de Montreal is part of the Sun Media group with circulation throughout Quebec.

Everything from an organized bike tour, to using a BIXI bike to travelling on Via Rail’s Bike Train from Montreal fuelled a recent Le Devoir article. Le Devoir is a popular Montreal-based French language newspaper with a circulation of 300,000.

AGO a go-go
After a recent press tour hosted by TT, the AGO was the focus of a piece in the July 1 issue of Mexico’s major daily newspaper, Reforma.

Aloha, eh.
From August 4-8, TT will participate in Experient’s e4 Conference in Honolulu, Hawaii. This annual event brings together approximately 100 of Experient’s top producing account managers and 100-200 of their top end user clients for three days of experiential education and intimate networking. Our participation in this event allows us to build and strengthen relationships with the Experient team as well as valuable buyers.

ASAE means opportunity
TT brings its signature IMAGINARIUM hospitality to the ASAE Annual Meeting in Dallas, Texas in mid-August. This event regularly draws more than 6,000 industry professionals, including 2,000 association professionals, which presents a unique opportunity to meet directly with decision makers.

Meet them in St. Louis
Meeting Planners International’s World Education Congress takes place July 28-31 in St. Louis and TT will once again combine efforts as both the Association and Corporate Sales teams will be in full force, seeing upwards of 60 clients for one-on-one appointments and networking among thousands of attendees from across the U.S. and Canada.

Upcoming Meetings & Conventions (500+ Delegates)
Dates Meeting/Group Name Attendees
July 16-19 Assembly of First Nations, 2012 AGA 3,000
July 19-26 American Head & Neck Society 2,500
July 20-22 Sports Focused Consulting, Toronto Triathlon Festival 1,500
July 22-26 Association for the Advancement of Artificial Intelligence 1,050
July 24-29 Deaf History International 500
July 27-Aug 2 International Academy of Cardiology 800
July 28-Aug 6 Universal Foundation for Better Living 2,000
Aug 16-20 Ontario Summer Games 8,000
July 20-21 Gideons International, AGM 2012 500
Asian market updates
The Canadian Inbound Tourism Association (Asia Pacific) will be conducting an educational seminar in Toronto on August 28. If you are interested in learning more about the Asian travel trade market, this seminar will provide the current market situation, consumer mood, identify market opportunities and include a special presentation on how to work with the travel trade. The markets being covered are China, Japan, India and South Korea. Registration can be done online at:

Paul Verciglio of the Park Hyatt Toronto has just been awarded “General Manager of the Year” for Hyatt Hotels North America, 2011. The award recognizes his significant contributions to the industry and exceptional leadership that spans a 50-year career. Our congratulations to Mr. V!

Your 15 minutes of fame
A Member Spotlight is the chance for new members to come in to the Tourism Toronto office and do a 15-minute “show and tell” about your business to educate the staff so they can better represent you to their clients. Please contact Michael Persaud at 416-203-3809 or email at and he will be happy to set a date for you.

Welcome new members

Affiliated Organizations
Rosedale Business Improvement Area

Javelin Pictures Inc.

Mississauga Symphony Orchestra

Retail Shopping
Commerce Court

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Consumer e-Newsletter Consumer e-News

"Later, we cooled off at Wild Water Kingdom in nearby Brampton, dubbed "Flower City." Here, Megan and I agreed the park’s best water slide is Midnight Express, a swirling, dark enclosed water slide."

— from L.A. Parent "A Whirlwind Tour of Toronto"
Events page »

Update your listing »

Tourism Toronto 2010 Annual Report »
To Aug 4
Toronto Summer Music Festival
Koerner Hall and Edward Johnson Building

July 19-26
Mississauga Ribfest
Celebration Square

July 20-29
Beaches International Jazz Festival
The Beach

July 21 & 22
A Midsummer Night’s Dream
Bradley House Museum, Mississauga

July 22
Earlscourt Park

Aug 4-5
Scotiabank Caribbean Carnival
Various venues

Aug 4-12
Tennis Canada Rogers Cup
Rexall Centre

Aug 9-12
Brampton Global Jazz & Blues Festival
Rose Theatre

Aug 10-12
Pilaros Taste of the Danforth

Aug 16-19
Ontario Summer Games
Various venues

For a complete listing of events, please go to our online events calendar.

Test your knowledge of Toronto trivia! As we showcase the region of Brampton, we ask: What is the name of the golf course in the Brampton area that is also a certified Audubon bird sanctuary?

Please send your answer to The first to respond gets a mention in the next newsletter!

The quickest to compute the answer from last time were:

Miranda E. Phillips - Holiday Inn Mississauga Toronto West

Karen - Jubilee Queen Cruises

Donnalu McDonald - George Brown College

They knew that FERUT was the name of the first electronic computer in Canada.


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit


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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600