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Tourism Now January 18, 2012

This week, Tourism Toronto released its review of tourism performance for 2011 and it was another record year. Below are a few highlights from the press release:

  • The number of hotel room nights sold last year surpassed 9 million for the first time ever
  • Toronto has seen an increase in overnight visitors from the U.S. for the first time since 2006, surpassing 2 million visitors
  • Emerging overseas markets continued to show growth as they rose by 6.2 per cent and now account for 14 per cent of all visitors to Toronto. China, India and Brazil are among the fastest-growing

To read an editorial in the Toronto Star please click here.


2012 Toronto Magazine and Visitor Guide hit the streets
Tourism Toronto's marquee publications, Toronto Magazine and Toronto Visitor Guide 2012, are ready and will be mailed to members in the coming weeks. TT publishes one million copies of the three editions combined. Toronto Magazine reaches high-value travellers at Pearson Airport and other transportation hubs, in 40,000 hotel rooms across the Toronto region, 300 airport limos, Ontario Travel Information Centres, through requests to the Tourism Toronto information line and targeted distribution to high-income households in key markets, travel media, meeting planners and tour operators. This year the Hotel Edition features a special cover, and as always, full member listings to showcase tourism businesses to our visitors. The Toronto Visitor Guide is distributed through hundreds of travel brochure racks in Toronto and throughout Ontario, as well as to thousands of convention delegates in their welcome packages.

Toronto publications

Toronto Magazine hotel version; Toronto magazine; Toronto Visitor Guide

Financial Times focuses on fashion
Following a recent visit to Toronto hosted by TT's Media Relations team, a writer for the Financial Times produced a feature focusing on the emergence of Canadian and Toronto fashion. The Financial Times is a leading global business newspaper and website, reaching 420,000 readers in print and over 2 million online.

German incentive agencies experience Toronto cool
From Jan 5-9, TT's International Corporate Sales team partnered with Canadian Tours International to host a group of handpicked senior representatives from eight top German incentive agencies for a cool winter incentive familiarization trip. The group experienced wintery fun just outside the city and returned to the luxury comfort of The Ritz-Carlton, enjoyed the CN Tower, sampled beer at the Distillery District and cheered on the Maple Leafs at the Air Canada Centre, among other wintery delights. The group returned to Germany with a whole new appreciation for winter in Toronto and Ontario.

Mexican family fun in Toronto
Buen Hogar, the Mexican equivalent of Good Housekeeping magazine, published a wonderful article on Toronto's family-oriented offerings in its January 2012 issue! The magazine mirrors the U.S. version but is distributed widely throughout Mexico and Latin America including Costa Rica, Honduras, Guatemala, Panama, Nicaragua and Puerto Rico.

Bus meet brings opportunities
TT's International Leisure Trade Sales team, along with 10 member companies, was in Texas January 7-11 for the American Bus Association Convention Marketplace. This annual trade event brings Motor Coach Operators/Tour Operators from across the U.S. and Canada for timed appointments with suppliers. During the marketplace session, staff met with 50 trade clients focused on student, senior and adult group travel and is following up with leads for 2012 business opportunities.

Microsoft reports on TT's community efforts during PCMA


During the recent PCMA annual convention, Tourism Toronto partnered with Microsoft for a community give-back that was reported by Microsoft in its recent newsletter as follows:

"The Tourism Toronto team came to San Diego in January and worked with our local San Diego team to get connected to a key non-profit in the area: The Copley Family YMCA. On January 7 the Tourism Toronto team rolled up their sleeves and helped complete some much needed facility improvements on-site at the Copley Family YMCA. Through their work they were able to make the pre-school play yard more useful and safer for our programs that utilize the space. Their team of 14 people worked for over 6 hours for a donation of time totaling over 84 man hours! In addition to their several hours of work at the facility, Tourism Toronto presented a check for $10,000 to the Copley Family YMCA which will help the organization with their current project to build a new facility. Because of their generous donation the Copley Family YMCA was also able to receive an additional $5,000 from a local donor who offered to match 50% of all donations made to the capital project."



Sport Leader Summit — save the date
Tourism Toronto Sport Seller members should note Saturday, March 3 in their calendars for another Toronto Sport Council Summit in partnership with Tourism Toronto. Join us to learn about how we are "Keeping the Dream Alive" for the 2012 Ontario Summer Games (OSG) and beyond in Toronto. The event will be a chance to network with more than 200 sport industry leaders and colleagues and to learn how to get involved in the 2012 OSG and help build the future of sport in Toronto. Details on how to register are coming soon.

Join our South American sales mission
In line with our key cities strategy for South America, TT's International Leisure Trade Sales team is planning a sales mission to Sao Paolo, Brazil, Santiago, Chile and Buenos Aires, Argentina from March 21-29, targeting key tour operators and retail agents in those cities. For more information or to participate in this mission please contact Kevin Hicks at 416-203-3830 or

Upcoming Meetings & Conventions (350+ Delegates)

Dates Meeting/Group Name Attendees
Feb 2 & 3 Target Corporation 600
Feb 8-10 Ontario Bar Association 350
Feb 9-12 Pulse Dance Workshop 1,000
Feb 15-18 Ontario Assoc of Agri Societies 1,000
Feb 29-Mar 2 Canadian Assoc of Drug Treatment
Court Professionals
Feb 29-Mar 4 CERIS - The Ontario Metropolis Centre 1,000

Registration is now open for three back-to-back hospitality and tourism events:

March 6 - Hotel Association of Canada Conference (

March 7 - Canadian Tourism Marketing Summit (

March 6 & 7 - Online Revealed Canada (

People attending these conferences can select sessions from among the different parallel events.



The inaugural ORHMA Toronto Restaurant Awards were handed out on January 24 at an event that celebrated the high standards of hospitality and culinary excellence in this city. We congratulate all the winners!

Restaurateur of the Year
Lana Duke - Ruth's Chris Steak House

Chef of the Year
Tom Brodi — TOCA by Tom Brodi at the Ritz-Carlton

Supplier of the Year

Industry Recognition Award
Jim Greenwood

Favourite Bartender
Masoud Ahmadifard — The Pilot

Favourite Server
Velma Pascual — Pickle Barrel Sherway Gardens

Favourite Restaurant

Best New Restaurant of 2011


The Membership Directory is out!
The 2012 Membership Directory has been distributed to all TT members (primary contacts) and is a key benefit of membership and a great tool for "member-to-member" business opportunities. Let your Member Care department know if you have not received your copy.

Welcome new members

Campbell House Museum

Chateau des Charmes

Sky Zone Indoor Trampoline Park

Meeting Facilities
99 Sudbury

Meeting Services
Elements of Success

Kaleidoscope Marketing & Communications Inc.

Matheson Printing Inc.

Pinnacle Caterers

The Keg Steakhouse & Bar - Keg Mansion

The Keg Steakhouse & Bar - Esplanade

The Keg Steakhouse & Bar - Yonge & Eglinton

Eleven Boutique

Leonardo Galleries

Spence Gallery

Facebook logo Visitor page

Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"As Canada's largest and most cosmopolitan city, Toronto offers foodies an array of unusual culinary attractions -- some of which you'll find no place else."

— From A Food Lover's Guide to Toronto -
Event Calendar »

Update your listing »

Tourism Toronto 2010 Annual Report »
To Feb 9
Various locations

To Feb 12
Caroline, or Change
Berkley Theatre

To Feb 25
Tosca — Canadian Opera Company
Four Seasons Centre

Feb 2-4
Alvin Ailey American Dance Theatre
Sony Centre

Feb 3-5
Kuumba presented by TD

Feb 6
Right Honourable Michaelle Jean
Roy Thomson Hall

Feb 9
Swan Lake — State Ballet Theatre of Russia
Living Arts Centre

Feb 9
Dan Hill
Rose Theatre

Feb 17-19
Winterfolk Festival
Delta Chelsea Hotel

For a complete listing of events, please go to our online events calendar.

Test your knowlege of Toronto trivia!

Which sweet pastry treat—ubiquitous in Toronto—originated in Ontario in the early 1900s?

Please send your answer to The first few to answer correctly will be published in the next issue of Tourism Now.

Last week's top "winners" (of the glory of a mention in this newsletter) were:

Colleen Beaton - Second City
Rahul Shah - Starwood Hotels
Jennifer Panigas Perusini - BerBer Resto.Bar.Lounge/Sultan's Tent & Cafe Moroc

They all knew that a piece of the Berlin Wall is embedded in the "Freedom Arches" that extend over the skating rink at Nathan Phillips Square.


We want to hear your feedback on this newsletter. Please contact Cathy Riches via with your thoughts and suggestions.

Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism and Culture as Regional Tourism Organization 5. For more information please visit

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