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Tourism Now - January 23, 2013
TOURISM SNAPSHOT
As Toronto’s U.S. visitor market has increasingly shifted from visitors arriving by auto to visitors arriving by air, the number of nonstop flights from major U.S. cities has increased significantly. This upward trend is clearly illustrated in the chart below.
RECENT HIGHLIGHTS
Toronto named top destination for 2013
Conde Nast Traveler magazine, one of the travel industry’s most respected publications, announced its “Best Places to Go in 2013” earlier this month and Toronto was among the select group of five destinations in the world. This “hot list” was also featured during a travel segment on the Today Show, broadcast throughout the U.S. on NBC. The Today Show boasts of a daily audience of just over 3 million viewers and Conde Nast Traveler has a paid circulation of just under 800,000 subscribers world-wide and digital circulation of 500,000.

PCMA brings major convention win for 2016
More than 4,000 meeting planners and supplier partners converged on Orlando, Florida for the annual meeting of the Professional Convention Management Association last week. Tourism Toronto’s sales team met, greeted and networked its way through four days of education sessions and evenings of experiential learning and was a major presence on the tradeshow floor with its signature Imaginarium hospitality suite. While there, the team was able to confirm its first major convention win of the year. The Alzheimer's Association has selected Toronto, the Metro Toronto Convention Centre and participating hotel partners’ collective bid for its 2016 International Conference, bringing with it an anticipated attendance of 6,000 delegates from around the world and generating over 8,500 room-nights for our host hotels.

Holiday campaign successful in lifting out-of-town visits
TT’s Torontoland campaign ended on December 31 after a two-month run. The goal was to inspire and motivate visitors to experience Toronto in November, December and early January, and targeted consumers across Southern Ontario with radio, outdoor displays (strategically-placed fiberglass snowmen), online ads and a strong search engine program. On TT’s holiday-oriented website, content focused on couple, family and girlfriend weekends with itineraries, events and packages.

Results were positive as the campaign generated:
  • 174,691 website visits and 36,993 visits into the online reservation system
  • Hotel occupancy for four key weekends – Nov 23/24; Nov 30/Dec 1; Dec 7/8 and Dec 14/15 - saw a rise of 13.3% over last year
Winterlicious draws Los Angelinos’ attention
The LA Times online travel section ran an item all about Toronto’s fave frosty food festival in “Get ready to sample Toronto's cuisine at Winterlicious.” LAtimes.com is the #1 site for local news, information and lifestyle in the Los Angeles market, with 14 million unique visitors a month.

Where the rubber meets the road
TT's International Leisure Trade Sales team, along with 10 member companies, was in North Carolina January 6-10, for the American Bus Association Convention Marketplace. This annual trade event brings motor coach and tour operators from across the U.S. and Canada, for timed appointments with suppliers. During the marketplace session, staff met with 44 trade clients focused on student, senior and adult group travel and is following up with leads for 2013-14 business opportunities.

Mississauga and Brampton featured for Francophones
A Montreal-based journalist hosted by TT’s Media Relations team has filed stories focusing on the western regions of the GTA for two French-language publications L’Express and Le Devoir. Combined the two publications have a reach of approximately 110,000.

Argentinians see range of Toronto charms
Two significant business and financial publications based in Buenos Aires featured Toronto in their December 2012 issues as a result of a press tour last year. Bank Magazine and Clase Ejecutiva ran multiple-page spreads with a thorough look at Toronto. In addition, Travel Box, a lifestyle and tourism magazine, produced a golf-oriented piece for its 14,000 upscale readers monthly.

Buffalo families urged to roam to Toronto
The Buffalo News ran a great roundup of some of the city’s cultural attractions on December 9. The online and print piece entitled “One-tank trip: Take the kids to
Toronto
” includes Casa Loma, the Royal Ontario Museum and the Bata Shoe Museum plus much more. Buffalo News has a print circulation of over 200,000.

WHAT'S NEXT
Going Tete-a-Tete
On January 31, Tourism Toronto will join forces alongside 16 members in Ottawa to represent Toronto at this year’s CSAE Tete-a-Tete Tradeshow. With 500 delegates expected to walk the floor, this is one of the best shows of the year for the Canadian association market. This year, TT will be teaming with the Children’s Hospital and encouraging clients to join in on writing notes to hospitalized children along with gift bags, donated by TT.

Let us know about your international events
Did you book an international meeting in Toronto for 2012? If so, we want to hear about it! Tourism Toronto is proactively elevating Toronto's international ranking as a meeting destination and you can help. Tell us about any international meetings you’ve booked in the Greater Toronto Region in 2012 and beyond and help give our destination the recognition it deserves. Your contribution towards building global awareness of Toronto in the meeting and convention marketplace will help us continue to attract international business to the community. Each qualified submission will be entered for a chance to win a Toronto prize pack! Click here to complete our form by January 30 or email Stephanie Uy, International Project Specialist at Tourism Toronto, for details on this initiative and how you can help.

Upcoming Meetings & Conventions (500+ Delegates)
Dates Meeting/Group Name Attendees
Jan 23-30 Canadian Golf Superintendents Association 2,000
Jan 24-27 Ontario Liberal Party Leadership Convention 2013 1,000
Jan 27-31 Interaction Design Association (IxDA) 750
Feb 10-15 Aboriginal Financial Officers Association 1,000
Feb 18-25 NA Folk Music & Dance Alliance 1,000
Feb 27-Mar 1 Association of Ontario Land Surveyors 500
MEMBER FOCUS
Make your special event space more visible
As we begin 2013, it is the ideal time to review the specs for your venue that we have on our site. Using your password access you can update your property’s information about holding receptions and other group gatherings. If your venue has not yet shared this information with Tourism Toronto, please join in building this database of venue amenities for quick searching by meeting planners and corporations looking for that ideal space to hold their event. If you have forgotten your password or need help please contact Michael Persaud in Member Care for assistance at 416-203-3809 or Michael@torcvb.com.

Welcome new members

Attractions
Riverside BIA

Ripley’s Aquarium of Canada

Meeting Facility
ACC Banquet Hall

Nightlife & Restaurant

Buonanotte

C'est What?

Cube

Guvernment

Koolhaus

La Société

Paese Ristorante

Patria

Storys Building

Tattoo Rock Parlour

This is London & The Red Square

Uniun

Weslodge


Retail
Natureal in the Junction

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Facebook logo Partner page

Facebook logo See Toronto app

Consumer e-Newsletter Consumer e-News

"One of the top five cities in Canada, according to our Readers' Choice Awards, the thrills in Toronto come from the stunning architecture, diverse array of restaurants, and energetic arts and cultural scene."

Conde Nast Traveler magazine
Events page »

Update your listing »

Tourism Toronto 2011 Annual Report »
On Now
Stanley’s Game Seven (3D)
Hockey Hall of Fame

To March 31
Wizard of Oz
Ed Mirvish Theatre

Jan 24
Toronto Maple Leafs vs. New York Islanders
Air Canada Centre

Jan 24-27
Interior Design Show
Metro Toronto Convention Centre

Jan 25-Feb 7
Winterlicious
Various locations

Jan 31
Taj Mahal Trio
Rose Theatre

Feb 1-3
Kuumba
Harbourfront Centre

Feb 7
City Scrawl: Urban Intersections (First Thursdays)
AGO

Feb 7-10
Toronto Sportsmen’s Show
Direct Energy Centre

Feb 8
Tony Bennett
Roy Thomson Hall

For a complete listing of events, please go to our online events calendar.


ABOUT TOURISM NOW


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Tourism Toronto is an industry association of more than 1,200 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism, Culture and Sport as Regional Tourism Organization 5. For more information please visit www.SeeTorontoNow.com

Tourism 

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207 Queens Quay West, Suite 405, Toronto ON M5J 1A7. Phone: 416-203-2600